BankSofri to get a facelift for better customer-centric financial services offerings

By Business AM 

DLM Capital Group, a development investment bank, has reiterated its commitment to innovative solutions to economic and social developmental problems as it plans to launch a new version of the Sofri mobile app powered by Links Microfinance Bank, a subsidiary of the investment bank.

Speaking to business a.m on the development, Funsho Idowu, managing director, Links Microfinance Bank, a subsidiary of the investment bank, noted that its ‘Sofri’ mobile app which has been described as a game changer in the Nigerian Fintech market was launched in April 2022.

Talking about the journey so far, and the acceptance of the app by Nigerians, especially the youthful population, as it is tailored to meet their financial needs, Idowu pointed out that It has been quite an interesting journey as the youth form the larger number of the Nigerian population.

He added that the adaptability of the youths in the usage of technology has been very tremendous, and has resulted in getting good feedback from them as regards usability, the user interface and interest for the Sofri mobile app.

“Sofri came about as we have the goal of reducing the pressure or stress experienced by Nigerians accessing banking services. It is from the typical ‘take am easy–Sofri, Sofri ‘small small,’ that we coined the name sofri from.

“I want to tell you that as of today, the rate of growth of users has increased significantly, in essence about 100 per cent. We are among the top three in the country. The rate is going to be on the increase, because we are considering the future, and will continue to get better. So, expect to see another version by February 2023,” he said.

Speaking on the new update of Sofri app which is going to be unveiled in the first quarter of 2023, Nwabu Okonkwo, Senior Legal Counsel, DLM capital Group, said the mobile application was launched about nine months ago, and already has a more detailed update to be made available in the market very soon.

The new application, he explained, will enable customers to be able to perform instant transactions and take loans using the newly embedded AI technology at a very advanced level.

“Also, our customers will enjoy instantaneous customer service from the new platform; that means issues will be resolved on the spot. We also have a vision for the people of the low caliber, to enable customers to get a loan as low as N5,000; of course, the backend of that feature is a highly sophisticated integration technology partnership,” he said.

Okonkwo remarked that Sofri is a lifestyle digital banking platform that allows customers to perform all their regular banking services within seconds in an efficient manner, noting that the mobile app also avail loans to the public and private sector workers. He further added that the features leverage on technologies that can enable customers to get a loan as low as N5,000 to as high as N1,000,000 to enable quick solutions to their financial needs, and make life easier for them.

The Group projects that the growth rate on the usage for 2023 will be faster, as customers are yearning for the new feature.