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Home Analyst Insight

How ROT data can affect privacy programmes

by Chris
January 21, 2026
in Analyst Insight

Imagine you have a huge box of toys, but some toys are broken, some are lost under the couch, and some you don’t even like. This is like having too much data, which is called ROT data. ROT stands for Redundant, Obsolete, and Trivial. Just like those broken or unwanted toys, ROT data is useless and can cause problems, especially when it comes to keeping your information safe.

ROT data is all the extra information that companies collect but don’t really need. Redundant data means there are many copies of the same thing. Obsolete data is old and not useful anymore. Trivial data is information that isn’t important. Keeping all this extra data around is like keeping a pile of junk toys that you never play with.

When there’s too much ROT data, it becomes hard to find what’s important. Imagine trying to find your favourite toy in a huge pile of toys you never play with. It’s hard! The same thing happens with data. When there’s too much ROT data, it’s hard for companies to find the important information they need. This can make it difficult for them to make good decisions or provide the best service.

Another problem with ROT data is that it wastes space and money. Just like a room filled with old toys takes up space, ROT data takes up space in computers. This space costs money because companies have to buy more storage to keep all that extra data. It’s like having to buy a bigger toy box just to keep toys you never play with.

Most importantly, ROT data makes you less safe. When there’s too much data, it’s easier for bad people to find and steal important information. This is called a data breach, and it can mean your private details, like where you live or your bank information, can be stolen. If companies keep only the data they need and get rid of the rest, it’s harder for hackers to find something useful to steal.

Let’s look at some real-life examples to understand this better. When you buy something online, a payment-gateway company helps move your money from your bank to the store. These companies collect a lot of information about you and your purchase. If they keep too much ROT data, it’s easier for hackers to find ways to steal your payment details. It’s like leaving your toys all over the yard; it’s easier for someone to come and take them.

Fintech companies help you manage your money with cool apps. They collect data to help you save and spend smartly. But if they keep too much old or useless data, it’s like having a messy room. They might miss important information about your account, and it makes it easier for hackers to cause trouble. By cleaning up their data, they can keep your information safer and provide better services.

CRM companies help businesses manage their relationships with customers. They collect lots of data to help companies understand what their customers like and need. But when there’s too much ROT data, it’s like having a messy playroom. It’s hard to find the toys you want to play with, and it’s easy to trip and fall. For CRM companies, this means they might not be able to give customers the best experience, and they could lose important details that help them protect customer privacy.

In conclusion, just like keeping your room clean and only holding onto the toys you love, companies need to clean up their data and get rid of ROT data. This makes it easier to find the important information, saves money and space, and most importantly, keeps your private information safe. By understanding and managing ROT data, companies can provide better services and protect your privacy in a much better way.

  • business a.m. commits to publishing a diversity of views, opinions and comments. It, therefore, welcomes your reaction to this and any of our articles via email: comment@businessamlive.com 
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