LASACO revamps business model with customer digital transformation

Business a.m.

Lasaco Assurance Plc has announced that it is embarking on a significant transformation, driven by a strategic initiative to reshape its business model and better cater to the needs of its customers and stakeholders.

This far-reaching evolution includes a renewed focus on deepening its market presence and strengthening its technological capabilities, which will allow the company to better cater to the evolving demands of the industry and its customers.

Razzaq Abiodun, managing director and chief executive officer of Lasaco Assurance Plc, who made the disclosure, noted that the company is intensifying its efforts by customising its products and services to meet the specific demands of individual customers.

This  approach, he explained, not only widens its customer base but also fortifies its market presence, enhancing the inclusivity and comprehensiveness of its insurance solutions, having recognised the evolving needs of its diverse clientele.

Abiodun explained that in today’s rapidly changing business landscape, technological advancements are crucial for organisational success, adding that investments in advanced data analytics and innovative digital platforms are aimed at streamlining operations, enhancing risk assessment, and ensuring swift service delivery.

In line with this, the managing director noted that the insurer is dedicated to leveraging advanced technology to optimise its operations, strengthen its risk management capabilities, and improve its service delivery.

In addition to focusing on technological advancements, Abiodun noted that Lasaco Assurance is also committed to enhancing the overall customer experience.

According to Abiodun, the company is actively expanding its digital touchpoints to create seamless, user-friendly interfaces for customers. These new digital channels, he explained, are designed to facilitate easy and intuitive interactions, making insurance services hassle-free and highly customer-centric.

The managing director also highlighted that new initiatives are being launched to further boost customer engagement, with the ultimate goal of elevating the customer experience across all touchpoints and cementing Lasaco Assurance Plc position as a customer-focused organisation.