OBETA
Emmanuel Obeta, managing partner, DevaineBrand Consult, is the author, most recently, of “Optimum Brand Performance - Why some Brands succeed and others Fail”. He has over 30 years experience leading corporate marketing, communications, brand management, leadership and strategic operations at Coca Cola, Pepsi Cola, Guinness – Diageo, Globacom, FirstBank, UBA and Federal Inland Revenue Service. He can be reached on +2348139322773 or eobeta@gmail.com

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EMMANUEL  OBETAOctober 24, 2022

Based on John Sherry’s definition, a brand is a promise, a licence to charge a premium, a mental shortcut that discourages rational
0Analyst Insight

EMMANUEL  OBETAOctober 10, 2022

Different types of brand Influencers  According to Influencermarketinghub.com there are about twelve different types of brand
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EMMANUEL  OBETAOctober 3, 2022

Influencers are selected due to their power to affect the purchasing decisions of others because of their authority, knowledge,
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EMMANUEL  OBETASeptember 29, 2022

Brand influencers are a more recent concept and development in marketing, and as such need to be clearly differentiated from the prior
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EMMANUEL  OBETASeptember 23, 2022

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve