Concept of ‘induced sale’ as marketing management strategy
OLUFEMI ADEDAMOLA OYEDELE
July 18, 2023
Marketing is both the activities and strategies to sell goods, products and services. What is induced sale in marketing management?
The challenge of marketing vacant properties in economic depression
OLUFEMI ADEDAMOLA OYEDELEJuly 10, 2023
One of the differentiating features of real estate markets in developing and developed nations is that while real estate is the first
Why all eyes are on Nigeria to unlock Africa renaissance
OLUFEMI ADEDAMOLA OYEDELEJuly 3, 2023
Nigeria, the most populous black nation in the world and the biggest economy in Africa, is in the reckoning in the eyes of all
Of management and why there’s need to manage
OLUFEMI ADEDAMOLA OYEDELEJune 26, 2023
Management has been variously defined by business scholars and researchers. The common themes of the various definitions are: that
A business agenda for Nigeria’s new president
OLUFEMI ADEDAMOLA OYEDELEJune 19, 2023
On Thursday, October 22nd, 2022, the All Progressives Congress (APC) presidential candidate released an 80-page policy document that
New government, key economic policies and their implications
OLUFEMI ADEDAMOLA OYEDELEJune 13, 2023
It was with fun and pageantry that President Bola Ahmed Tinubu was ushered in as the 16th President of the Federal Republic of Nigeria
The imperative of regular process review by companies
OLUFEMI ADEDAMOLA OYEDELEJune 5, 2023
Change is the only constant occurrence in business life! As a result, businesses should regularly revisit their processes to be able
Making gains from efficient customer relationship management
OLUFEMI ADEDAMOLA OYEDELEMay 22, 2023
Businesses are built on relationships, especially relationships between a business owner and his customers. The better your business
Pre-selling products as a marketing strategy by firms
OLUFEMI ADEDAMOLA OYEDELEMay 15, 2023
The American Marketing Association (AMA) defines marketing as the activity, institutions, and processes for creating, communicating,
How to establish a business and not a feature
OLUFEMI ADEDAMOLA OYEDELEMay 8, 2023
Many business owners wish to establish a business but some end up establishing a ‘feature’. A business is a going concern; while a