Byline: Amitava Chattopadhyay

Focusing on exploration, shared value and customer needs can help drive profits and positive change. In today’s rapidly evolving

By Amitava Chattopadhyay   Creating sustainability initiatives that can scale requires innovative balancing of social impact and

By Amitava Chattopadhyay   Framing a product feature as an unexpected benefit may stoke consumer desire. As companies test a new