Byline: David Dubois

A multinational study reveals that the #MeToo movement shook up gender stereotypes and consumer preferences. In the digital age,

How to put generative AI to work for your business. The path to success with generative AI (GenAI) isn’t a one-size-fits-all strategy.

How the luxury and prestige industries create immersive experiences to attract and deeply connect with their clients. On 19 January

How boosting social bonds can reduce belief in conspiracy theories and the spreading of dangerous lies. Like moths to flames,

Luxury brands are increasingly leveraging technology to reduce uncertainty and enrich experience throughout the customer journey. As

By David Dubois     There is a hydraulic relationship between domestic happiness and exposure to social media content

By David Dubois   The ad agency business needs to reinvent itself and embrace the two key challenges of the coming decade. When

By David Dubois   The industry is set to become less cyclical, less vicarious and more transparent. If Covid-19 hasn’t killed

By David Dubois   The industry is set to become less cyclical, less vicarious and more transparent. If Covid-19 hasn’t killed

By David Dubois   In the digital age, where consumers and brands are connected like never before, B2B retailers need to embrace