Byline: Jonah Berger

Wharton’s Jonah Berger explains how writing style can predict future success.   Wharton marketing professor Jonah Berger

If music reflects culture, what do misogynistic lyrics say about society? Wharton’s Jonah Berger uses AI to determine whether modern

Wharton’s Jonah Berger explains how people can find meaning and resilience by making themselves the hero of their own story.  

Professor Jonah Berger explains why we hold on to things we don’t need.   Researching the Psychology of Hoarding Dan Loney: Well,

Want to get people to pay attention to an email or a presentation? New research from Wharton’s Jonah Berger shows how the right words

In this Nano Tool for Leaders, Wharton’s Jonah Berger shares four tips for confident communication in the workplace.   Nano

In this Nano Tool for Leaders, Wharton’s Jonah Berger shares four tips for confident communication in the workplace.   Nano Tools

Consumers love to share their opinions, whether it’s a scathing one-star review on a hated product or telling friends about a

In one of the more memorable commercials of Super Bowl 2020, rapper Lil Nas X and actor Sam Elliott face off in a dance duel for Cool