Green Views for Healthier Diets
Pierre Chandon
April 9, 2024
How natural settings inspire people to make healthier eating choices. An image of a verdant forest glade or a tranquil pasture.
From Super-Sized to Superior Gratification: A New Path For the Food Industry
Pierre ChandonJune 13, 2023
Why we need to focus on eating as pleasure if we want to start eating healthier. Much has been written about the negative impact of
Which Healthy Eating Nudges Work Best?
Pierre ChandonAugust 5, 2019
By Pierre Chandon Our framework shows how to guide consumers to choose healthier food options. Everyone wants to make healthier
Four Ways Foods Claim to Be “Healthy”
Pierre ChandonJune 24, 2019
By Pierre Chandon, L’Oréal Chaired Front-of-package claims influence perceptions, despite no link to actual nutritional
Rekindling an Old Flame on a Zero-Based Budget
Pierre ChandonMay 22, 2019
By Pierre Chandon HOW 3G CAPITAL made Burger King cool again. Whether you love or hate his work, Andy Warhol eating a Whopper