Facebook targets young audience, announces song feature, Lip Sync

Businessam StaffJune 7, 2018

Facebook is testing a feature called Lip Sync Live which will let users choose songs to pretend to sing to during live broadcasts, a move targeting a young audience which pits it against popular app Musical.ly. A recent study by the Pew Research centre showed American teenagers use Facebook less than apps including YouTube, Instagram, […]

Sterling Bank, Parthian partner, launch Africa’s first T-Bills investment app

Businessam StaffMay 24, 2018

Parthian Partners, a pan African inter-brokerage services firm in partnership with Sterling Bank Plc has unveiled a new frontier for investors in the African finance sector with the launch of I-invest, a mobile application that allows users to purchase Treasury Bills (T-Bills) directly from their smartphones. The first-of-its-kind investment app, I-invest enables both new and […]

Hospitals use Facebook for education, communication

Businessam StaffMay 21, 2018

Hospitals in America typically use Facebook to share educational information and communicate with patients, according to a study published May 16 in the Journal of Medical Internet Research. Healthcare organizations can use social media tools to increase patient loyalty and educate potential consumers. In this study, researchers examined the types of content American hospitals post […]

Instagram now allows users share posts directly to stories

Businessam StaffMay 18, 2018

The line between Instagram posts and stories is getting even thinner lately as the social media app now lets users share posts, both from their own account and from public accounts they follow, directly to their story as a sticker. Instagram imagines the feature will be used to help promote friends and brands you like on […]

WhatsApp Business to hit Apple devices soon

Businessam StaffMay 8, 2018

WhatsApp is working on an iOS version of the Whatsapp Business app, which was released on Andriod January this year. According to WABetaInfo, the release will take a while since the app development is still in its initial stages. Considering that the WhatsApp Business app is originally on the Android platform, not all of its […]

Instagram adds in-app payments feature

Businessam StaffMay 4, 2018

Instagram just quietly added an in-app payments feature as a test appearing for some users, as first spotted by TechCrunch Friday. The feature lets users add a credit or debit card and a pin for additional security. After the initial setup, users can make purchases from within Instagram. Currently, some users are able to book appointments at […]

Facebook to integrate dating feature into app

Businessam StaffMay 2, 2018

Facebook said Tuesday that it is entering the online dating space with unique features for more growth, despite criticism over privacy. Speaking at the F8 Conference in San Jose, US, Mark Zuckerberg said his favourite stories from Facebook were from users who got married after meeting on the social media platform. Zuckerberg explained that dating […]

WhatsApp Business records over 3 million users

Businessam StaffApril 26, 2018

Over 3 million people are actively using WhatsApp Business, according to Mark Zuckerberg, Facebook CEO. Zuckerberg revealed this during Facebook’s Q1 2018 earnings call on Wednesday. It is unclear, according to VentureBeat whether the WhatsApp Business is used by more than 3 million active users on a daily or monthly basis. Despite a series of […]

Truecaller daily active users reach 100m globally, 20% in Africa

Goddey OdinApril 21, 2018

Truecaller, a popular communication app has announced that its daily active users globally reached over 100 million, as 20 percent of its users are based in Africa. The communication app service which identifies more than half a billion calls monthly in the African region is one of the most popular communication app worldwide. With this […]