GIM-UEMOA, the international organsation in charge of the interbank electronic payment system for the West African Economic and Monetary Union (UEMOA) zone, has announced a partnership with Backbase, the pioneer of engagement banking, to develop the Super App, GIMpay.
The GIMpay infrastructure and the associated new ecosystem under construction constitute the GIM-UEMOA’s new mutualisation proposal that is expected to redefine the digital financial landscape in the UEMOA, promoting financial inclusion, fintech innovation and improved customer experience.
The partnership aims to provide simplified digital financial services that go beyond conventional banking, offering a solution blending lifestyle and financial offerings to the region’s digitally-savvy younger generations.
Powered by the Backbase engagement banking platform,the GIMpay Super App is designed to offer a comprehensive suite of financial services enabling an instant, frictionless customer experience while cultivating a dynamic ecosystem that stimulates collaboration and innovation between banks, microfinance structures, e-money institutions, fintech, mobile money providers and states in the region.
Commenting on the development, Jouk Pleiter, founder and CEO of Backbase said GIM-UEMOA has the ambition to match the opportunity for growth and need for financial inclusion in West Africa. “We are excited and proud to partner with them to bring this game-changing service to their members and their customers,” he added.
Minayegnan Coulibaly, managing director of GIM-UEMOA, described GIMpay as a catalyst for the initiatives of banks, e-money institutions, decentralised financial services, fintech and national treasuries in mastering the customer experience.
“I look forward to seeing the value this can create for the ecosystem and the economic impact it can have for the citizens of our countries,” said Coulibaly.
