How Velara is Making Personalized Video at Scale Possible

Interviewing the Innovator Revolutionizing Sales with AI Video Generation: An Interview with Sixtus, Founder of Velara.

In today’s digital landscape, personalization is key to driving successful sales and marketing campaigns. Sixtus, the founder of Velara, is building an AI video platform that promises to revolutionize the way sales and marketing teams engage with their audience. We sat down with Sixtus to discuss his vision, the product, and how AI can transform customer acquisition and retention.

Q: Can you tell us about your background and what inspired you to create this AI video platform?

Sixtus: My background has always been in technology and business development, with a focus on solving complex problems through innovative solutions. During my time working with various sales and marketing teams, I noticed a recurring challenge: personalizing outreach and maintaining engagement at scale. Teams often struggled with how to deliver tailored messages to prospects without burning resources. That’s when I had the idea to integrate video messages to our emailing campaigns which saw a huge amount of impressions. I figured, If we can create a platform that creates these videos at scale without burning resources and delivering quality, we might have a business solving a problem. So I decided to create an AI-powered platform that automates the video generation process, making it easy for teams to send personalized videos at scale. The goal was to remove barriers and make advanced video accessible to everyone in sales teams..

Q: What makes your AI video platform different from other marketing tools on the market?

Sixtus: What sets our platform apart is its ability to hyper-personalize video content for every stage of the sales funnel and that it’s uniquely designed for folks in sales to send personalized videos to prospects. From the first touchpoint to the final closing, our platform leverages AI to generate dynamic, tailored videos that speak directly to each prospect’s needs and interests. We’ve trained large foundational models specifically optimized for sales, ensuring that the content is not only personalized but also designed to maximize engagement and conversion rates. Essentially, we’re combining the power of AI and video marketing to create a solution that’s fast, scalable, and cost-effective for sales teams.

Q: How does the AI video generation process work for sales and marketing teams?

Sixtus: The process is incredibly simple. Sales and marketing teams input their target customer profiles into the platform—whether they’re pulling data from the web, LinkedIn, or their CRM systems. Our AI then analyzes the data to understand the prospect’s preferences, pain points, news articles and even interests. Based on that information, it generates personalized video content in real time. Users can use their AI avatars which has been trained to act as spokespersons in their videos, the content can be automatically sent to these prospects. All of this is done with just a few clicks, eliminating the need for expensive video production or outsourcing.

Q: Why do you believe video is such a powerful tool for sales and marketing?

Sixtus: Video is one of the most engaging and versatile forms of content. It allows you to convey information in a dynamic, visual, and human way, which is much more impactful than text or static images. In sales and marketing, the ability to connect with prospects on a personal level is critical. Video allows you to break through the noise, capture attention, and build trust quickly. What’s more, personalized videos can make a prospect feel like you’re speaking directly to them, addressing their unique challenges and goals. That kind of targeted engagement significantly improves the likelihood of conversion.

Q: How do you envision your platform helping brands increase customer acquisition and retention?

Sixtus: Personalization is at the core of customer acquisition and retention. Our platform allows brands to personalize their messaging at every touchpoint in the customer journey. Whether it’s a cold outreach email, a product demo, or a follow-up after a meeting, our AI generates videos that are tailored to the specific needs and preferences of each prospect. This level of personalization helps sales teams establish stronger connections, build rapport, and ultimately close deals faster. And for retention, it’s about maintaining that personalized engagement even after the sale, ensuring customers feel valued and supported throughout their journey with the brand.

Q: What challenges have you faced while developing this product, and how have you overcome them?

Sixtus: One of the biggest challenges has been training our AI models to understand the nuances of sales communication. It’s not just about generating a video—it’s about generating content that speaks directly to the prospect’s motivations, pain points, and buying signals. We’ve had to invest significant time in refining the algorithms to ensure they’re producing content that drives results. Another challenge has been balancing personalization with scalability. We want to maintain the quality and relevance of each video while ensuring that sales teams can generate hundreds or even thousands of personalized videos quickly. Overcoming these challenges has involved continuous iteration and working closely with early adopters to fine-tune the platform.

Q: What’s next for Velara? Where do you see the platform heading in the next few years?

Sixtus: We’re just getting started. In the near future, we plan to expand the platform’s capabilities by integrating more advanced AI features, such as predictive analytics to help teams anticipate customer needs and behaviors. We’re also working on making the platform even more intuitive and user-friendly so that any sales or marketing professional can use it without a steep learning curve. Beyond that, we’re looking at expanding globally and collaborating with strategic partners to bring personalized AI video content to more industries. Our vision is to make AI-powered video marketing the standard for sales teams everywhere.

Q: Any advice for aspiring entrepreneurs looking to innovate in the AI or tech space?

Sixtus: My advice would be to focus on solving real, tangible problems. Innovation is important, but it has to be grounded in solving the pain points that people experience in their day-to-day work. For us, the problem was clear—sales teams needed a better, faster, and more effective way to personalize outreach and engage prospects. Once you have that problem identified, stay committed to iterating on your solution and listening to your users. Also, don’t be afraid to experiment and embrace failure. Every setback is a learning opportunity that can help you build something truly transformative.

Conclusion:

Sixtus and his team are on a mission to change the way sales and marketing teams approach customer acquisition and retention. With their AI video generation platform, they are making personalized video content accessible, scalable, and effective. As businesses continue to look for ways to stand out in a crowded digital landscape, the future looks bright for this groundbreaking solution.