Ikeja Electiric launches PowerPlay game to promote customer safety
Bukola Odufade is Businessamlive Reporter.
You can contact her on bukola.odufade@businessamlive.com with stories and commentary.
Nigeria’s largest electricity distribution company, Ikeja Electric Plc (IKEDC), has launched a board game called Power Play, as part of its safety enlightenment campaign.
In a statement released by the company in Lagos, Nigeria on Wednesday, the company said the game is designed to provide information relating to hazards and common violations and operational aspects of the business, to customers in IE network.
Felix Ofulue, the company’s head of corporate communications, noted that the risks and hazards of the electricity sector needed to be communicated in a creative way, such that all customers, including family units, could embrace tenets of safety and care while enjoying a fun time.
“The changing communications landscape, is a major factor in IE’s quest to seek new and very innovative ways of sharing important messaging that cuts across all customer segment. We have to find creative ways to
communicate to all stakeholders in a manner that is both fun and factual. This is why we have created Power Play and we hope it will provide helpful information that will reduce accidents, protect from hazards, help provide operational information and even save lives,” he said.
The game, which is the first of its kind, is conceptualized and manufactured locally. It comprises a segmented board, dice, tokens and labelled cards with instructions on how to play.
Ofulue also pointed out that the game is also an educational tool for the students with a view to stimulating their interest to become champions of safety education, saying that “we believe that they will best embrace the knowledge embedded in the game”.