MTN,Adbot collaborate to boost SME advertising

Joy Agwunobi

MTN Nigeria and Adbot have teamed up to bring MTN’s Thryve Google Ads services to SMEs. This partnership will allow MTN to offer SMEs access to Google Ads, a powerful online advertising tool that can help businesses reach new customers and grow their businesses. With this partnership, SMEs on the MTN network will have access to a cost-effective and easy-to-use advertising solution that can help them reach their target audience and achieve their business goals.

The collaboration between MTN Nigeria and Adbot will provide SMEs with access to a valuable tool for reaching new customers and growing their businesses. The Thryve Google Ads Bundle will give SMEs access to 1GB of data, which they can use to create and manage their Google Ads campaigns. The bundle also includes 10 website conversions and 500 ad views on Google, which will help SMEs increase their online visibility and reach new customers.

MTN’s partnership with Adbot makes Google Ads accessible to businesses of all sizes in Nigeria, through a platform that is simple to use and cost-effective. The platform makes it easy for businesses to set up Google Ads campaigns, using inputs such as target location, keywords, and ad copy. Machine learning is used to optimize the performance of the campaigns over time, leading to high click-through rates at low costs.

Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria, explained that the collaboration with Adbot is crucial for SMEs, who are essential components of the emerging digital economy. She emphasized the importance of SMEs positioning themselves effectively across search engines and digital platforms in order to accelerate their growth. Saint-Nwafor noted that this collaboration will empower SMEs with the essential tools to succeed in today’s competitive business landscape, and help them achieve their goals.

Michelle Geere, CEO of Adbot, described the partnership as a momentous milestone that will enable them to bring their cutting-edge advertising tool to Nigeria, a thriving hub of innovation and entrepreneurship. She noted that by partnering with MTN, the largest telecoms company in the country, they will be able to reach over 40 million MSMEs in the region, empowering them to achieve success in the digital world.