Purposeful leadership: Balancing integrity and public impact

Last week, South Africa’s deputy president collapsed while delivering a speech at a government function. The sudden incident, caught on camera, was both shocking and unsettling, prompting waves of concern and discussions across the nation. Without hesitation, I shared the video on my social media platforms, pairing it with a heartfelt message wishing him a speedy recovery. My intentions were genuine: to show support for a leader in distress and to engage my audience in a moment of collective reflection. But the response I received was unexpected.

Among the numerous comments and well-wishes, one message stood out. A follower challenged my decision to share the video and questioned my motives. “Did you post this to sell your business or to inform people?” they asked. For a moment, I paused. Was my action misconstrued as opportunistic? Did I appear to be capitalising on someone else’s misfortune for personal gain? This question forced me to confront my motivations, clarify my purpose, and examine the fine line between professionalism, public service, and self-promotion.

My response, however, was straightforward and authentic: my life mission is to inspire and inform individuals and groups so that they can get involved in life and living. This moment was an opportunity to reflect on why I do what I do, and to share the core values that drive my work. In a world where intentions are often questioned and actions are scrutinised, staying true to one’s purpose is both a challenge and a necessity.

1: Purpose beyond profit

As professionals, especially those in public-facing roles, we often find ourselves juggling multiple priorities: advancing our careers, maintaining a positive public image, and making meaningful contributions to society. Yet, when questioned about our actions, the temptation to justify ourselves based on tangible results — metrics, followers, revenue — is strong. But true purpose extends beyond the confines of profit. It’s about the ‘why’ behind what we do.

In my case, sharing that video wasn’t about driving business or increasing visibility. It was about bringing attention to a moment that many could learn from: the vulnerability of leadership and the humanity behind public figures. When leaders stumble, it’s a reminder that they, too, are human. Their struggles, just like ours, are part of the shared experience of being human. Highlighting these moments is a way to inspire empathy, understanding, and collective support.

Actionable activity 

Consider a recent action you took — sharing a post, making a comment, or even a conversation. Write down the motivation behind it. Was it rooted in genuine purpose, or was it influenced by the desire for recognition? If the latter, think about how you could realign future actions with your core mission.

2: The role of professionalism in public service

In an era of social media and instant communication, the line between personal and professional has become increasingly blurred. Public service, once defined by structured roles and formal communication, now extends to every tweet, post, and comment. But with this expanded platform comes increased responsibility. How we present ourselves and the messages we choose to amplify have real-world implications.

By sharing the deputy president’s video, I inadvertently stepped into the role of a commentator, an observer, and a supporter all at once. This made me reconsider the responsibilities that come with being a voice in the public sphere. As a professional, it’s crucial to ensure that our actions are always aligned with our mission and values, whether we’re in a boardroom or behind a keyboard.

Actionable activity

Review your social media profiles or any recent communications you’ve shared publicly. Ask yourself: Does this content align with my professional values? Does it serve a purpose beyond self-promotion? If not, think about how you can better use your platform to support your mission.

3: Humanising leadership

The incident with the deputy president reminded me of the delicate nature of leadership. Leaders are often placed on pedestals, expected to be infallible, strong, and unwavering. Yet, moments of vulnerability — like a public collapse — humanise them and reveal the immense pressure they carry. These moments are not a sign of weakness but a testament to the demanding nature of leadership roles.

Sharing the video was, in part, an effort to humanise a figure often seen only through a political lens. It was a call for empathy, a reminder that even the most powerful among us can falter. As professionals and citizens, it’s our duty to support, rather than criticise, when our leaders show signs of strain.

Actionable activity

Reflect on a leader you know, whether in your organisation, community, or even in your family. Reach out to them with a message of support or appreciation. Acknowledge their efforts and remind them that it’s okay to be human. Small acts of kindness can have a ripple effect on the well-being of those who lead.

4: Aligning actions with life mission

The question posed to me — “Was this for business or to inform people?” — was a challenge to my integrity. But it was also a gift. It forced me to articulate my mission clearly: to inspire and inform. This experience highlighted the importance of clarity in purpose. When your mission is clear, decisions become easier, and criticisms lose their sting.

Going forward, I am even more committed to ensuring that every action I take, every post I share, and every conversation I engage in serves my broader mission. It’s not about selling or self-promotion; it’s about staying true to the values that guide my work.

Actionable activity 

Define your life mission in one sentence. Write it down and place it somewhere visible. Before making a decision — personal or professional — ask yourself: “Does this align with my mission?” Let this question be your guiding light.

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