The women who spoke for my future

Joshua Awesome is a Coaching Psychologist/Executive and Business Performance Coach who has supported over 100,000 professionals across Africa and the globe. He can be reached via: joshua@mindinstitute.africa
March 18, 2025149 views0 comments
The first woman who spoke for me did so before I even had a voice of my own. In Heaven’s boardroom, she stood in intercession, covering me in prayers that would shape my journey long before I took my first steps. She is my mother — my Queen Mother Esther — a woman whose nurturing spirit has been both a refuge and a launching pad.
Even now, when I call to check on her, she somehow manages to check on me more. Her voice carries the wisdom of generations, and her prayers sustain me through the shifting seasons of life. Because she spoke for me, other extraordinary women did too.
One of them was Ndidi Okonkwo Nwuneli, a force for good in the entrepreneurial landscape. Two and a half decades ago, her belief in my potential translated into action. She advocated for me, ensuring I became part of the inaugural class of FATE Foundation’s School of Entrepreneurs, marking the official beginning of my entrepreneurial journey.
These women — my mother, Ndidi, and many others — embody the essence of leadership through advocacy. Their legacy extends beyond individual support; it is a ripple effect that transforms families, communities, and industries. And today, as the world celebrates International Women’s Month, I reflect on the profound impact of women who have paved the way — not just for me but for countless others striving to make a difference.
The power of advocacy in leadership
Advocacy is one of the most profound expressions of leadership. To speak on someone’s behalf, to create access where none existed, and to uplift others is the hallmark of true influence. My journey, like that of many others, has been shaped by women who understood that leadership is not about personal success but about creating opportunities for others to succeed.
From a positive psychology perspective, advocacy aligns with some of the most significant principles of human flourishing: gratitude, resilience, community, and purpose. Research shows that when individuals feel supported and championed, their confidence increases, their ability to navigate challenges strengthens, and their sense of belonging deepens.
Four actionable ways leaders can advocate for others in diverse communities
Leadership is not about titles — it is about action. Whether in boardrooms, businesses, or grassroots initiatives, true leaders speak for those whose voices are yet to be heard. Here are four ways to integrate advocacy into your leadership approach:
- Create pathways, not just positions
It is not enough to invite diverse talent into the room; we must create clear pathways for their growth. Ndidi’s advocacy was not just about acceptance into a programme — it was about empowerment. She ensured I had the tools, network, and knowledge to succeed beyond the initial opportunity.
Actionable step: Leaders should implement structured mentorship programmes, sponsorship initiatives, and access to skill-building resources that equip individuals for long-term success.
- Speak names in rooms of opportunity
The most powerful thing you can do for someone is speak their name in rooms they have yet to enter. When women like my mother and Ndidi spoke for me, they were not merely offering words of encouragement — they were opening doors.
Actionable step: Identify emerging talent in your community or organisation and actively recommend them for opportunities, promotions, scholarships, or collaborations. Become an intentional connector who bridges gaps for others.
- Cultivate psychological safety
The ability to thrive in any environment is directly linked to feeling safe, valued, and heard. Women have often been at the forefront of creating these environments, whether in families, workplaces, or communities. When people feel psychologically safe, they contribute their best ideas and take courageous steps toward growth.
Actionable step: Leaders should foster cultures where questions are welcomed, failures are treated as learning moments, and diverse perspectives are embraced. Establish mentorship circles where emerging leaders can express themselves without fear.
- Build a legacy of paying it forward
The true measure of success is not how high you rise, but how many people rise with you. The women who spoke for me never asked for anything in return — they simply expected me to do the same for others. And so, for every opportunity I’ve received, I have sought to extend the same generosity to others.
Actionable step: Leaders should institutionalise giving back — whether through structured initiatives, community engagements, or leadership development programmes. Create systems that ensure the next generation has access to the same (or even greater) opportunities.
Honouring the women who pave the way
Gratitude feels like too small a word when reflecting on the impact of women who have spoken for me. Their voices have been instruments of change, empowerment, and transformation.
As we honour International Women’s Month, let us recognise that true leadership is not just about personal achievement — it is about lifting others as we rise. The best way to celebrate the women who have paved the way is to become advocates for those who will come after us.
To my Queen Mother Esther, to Ndidi, and to all the extraordinary women who continue to shape lives and destinies — thank you. Your voices echo in the successes of those you have empowered, and your legacy will endure for generations to come.
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