Focus on impact, not on titles

Let me tell you a true story.

Recently, I found myself on a working trip to the land of my birth, and accompanied a client whose son and daughter-in-law had just welcomed a baby girl. The newborn arrived at St. Nicholas Hospital, Lagos Island — the very hospital where I was born nearly half a century ago. The symmetry was striking, a moment where past and present converged in an unexpected way.

Sitting in the same hospital where my mother, whom I fondly call Queen Mother Esther, and my late father, Solomon Babafemi, awaited my arrival, memories flooded back. I remember the story; how every baby born the week before my arrival was a girl, and the joy my birth brought to the hospital, breaking that streak. As I sat there, looking around, I realised I had not stepped into this hospital as an adult, yet its presence felt deeply familiar.

Next to me, an elderly couple sat quietly, a picture of calm amid the bustle. I watched them and reflected on the miracle of new beginnings — mine and my client’s grandchild — and the incredible journey that had brought me to this very moment. From that hospital in Lagos to working with global brands, writing bestselling books alongside thought leaders like Brian Tracy, and, most meaningfully, supporting over 100,000 professionals and individuals on their journey to human flourishing, this moment of reflection illuminated four profound career and leadership lessons that I have learned along the way.

Lesson 1: Your story is your power

As I sat in that hospital, I thought of the countless stories that have shaped my life — the story of my birth, the story of my growth, the story of how I’ve helped others. Each of us has a unique narrative, and the moment we realise the power of our story is the moment we unlock our potential. Stories are not just chronicles of the past; they are blueprints for the future.

For me, sharing my story of perseverance, growth, and success, even from that hospital in Lagos, has been an essential part of my leadership. It’s not about boasting; it’s about showing others what is possible, what can be achieved. Whether you’re leading a team or starting your own journey, remember: Your story is your most powerful tool.

Lesson 2: Resilience is built over time

The elderly couple seated nearby reminded me of the quiet strength that comes with age and experience. True leadership requires resilience — an ability to withstand challenges and emerge stronger. The path to success is rarely linear. Along my journey, I’ve faced setbacks, obstacles, and moments of doubt, but I’ve learned that resilience is not something you are born with. It is built, one challenge at a time.

The same goes for career growth. You will face disappointments, but the way you respond to those challenges is what defines your success. Resilience is the muscle you develop every time you refuse to give up.

Lesson 3: Impact is measured by lives touched

Over the years, I’ve had the privilege of supporting professionals across Africa and partnering with governments on initiatives around public-private partnerships (PPP) focused on human flourishing and mental health. From coaching healthcare professionals on how to avoid burnout to mentoring young people, my greatest achievements have always been rooted in the impact I’ve had on others.

Leadership, at its core, is about service. The question every leader should ask themselves is, “Whose life did I change today?” It’s not about titles or accolades; it’s about the people you support, the communities you uplift, and the futures you help shape.

Lesson 4: Partnerships amplify potential

Throughout my career, I’ve learned that you can achieve a certain level of success on your own, but true greatness comes through collaboration. Partnering with governments, organisations, and thought leaders has expanded my reach and multiplied my impact. It’s not about doing everything yourself; it’s about surrounding yourself with the right people, the right team, and the right partnerships.

Collaboration amplifies our efforts and creates opportunities for greater impact. Whether it’s in business, healthcare, or public service, the power of partnership cannot be underestimated. We rise higher when we lift others with us.

Four actionable career tips for success

1. Embrace your story: Your personal journey is powerful. Share and own it; it holds the key to your growth and leadership potential.

2. Build resilience: Every challenge strengthens you. Success isn’t about avoiding failure; it’s about learning from setbacks and moving forward.

3. Focus on impact, not titles: Leadership is about serving others. Ask yourself daily: “How can I positively impact someone today?”

4. Collaborate for success: You don’t have to go it alone. Build partnerships that align with your goals to amplify your efforts and achieve greater success.

As I left St. Nicholas Hospital that day, I was reminded that the journey of life and leadership is a continuous one — filled with lessons, growth, and the opportunity to leave a lasting legacy. Whether it’s mentoring the next generation, building partnerships, or telling your story, the impact we make on others defines the true success of our careers.

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