Africa’s fast-evolving public relations industry received a further vote of confidence this week with the appointment of Adeleye Adeyemo, group head at Integrated Indigo Limited, as one of the judges for the Superior Achievement in Branding, Reputation & Engagement (SABRE) Awards Africa 2026, one of the continent’s most influential platform honouring excellence in communications.
Organised by PRovoke Media, the SABRE Awards are regarded as the gold standard of recognition in public relations globally, spotlighting campaigns that demonstrate creativity, authenticity, and measurable impact. The African edition has, over the years, become a benchmark for strategic storytelling and brand reputation management across the continent’s rapidly diversifying economies.
Adeleye’s inclusion in the 2026 judging panel, composed of senior communication strategists, agency leaders, and corporate brand custodians, reflects both his professional achievements and the growing regional weight of Nigerian agencies in shaping Africa’s communications narrative.
Speaking on the appointment, Adeleye described the role as both an honour and a responsibility to contribute to the continent’s communications ecosystem. He noted that serving as a juror presents a unique opportunity to assess some of Africa’s most creative, purpose-driven campaigns, and to help set higher standards for the industry’s future.
He explained that serving as a judge presents a chance to engage with some of the continent’s most innovative and impactful PR campaigns — works that continue to shape how brands connect with people and purpose. He noted that his experience at Integrated Indigo Limited has deepened his passion for strategic, creative storytelling, stating that he sees his new role as an opportunity to further champion impactful, award-winning communication.
“I am honoured to have been selected as a member of the Jury for the 2026 SABRE Awards Africa, the continent’s most respected platform for recognising excellence in Public Relations and Strategic Communications. Over the years, I have had the privilege of helping to craft some of Integrated Indigo Limited’s award-winning entries. It has been a rewarding experience seeing our work benchmarked among Africa’s best. Now, stepping into this new role, I look forward to contributing my perspective to spotlighting bold ideas, authentic storytelling, and campaigns that drive real impact across the region. Here’s to advancing the practice of Public Relations and celebrating the power of communications done right,” he said.
Adeleye’s selection marks another milestone in a career defined by creative strategy and industry leadership. Earlier in 2025, he was named among the Rising Voices on the PR Power List, a recognition jointly organised by GLG Communications, The Guardian, and Edelman Afrique. The list highlights 50 influential professionals shaping narratives and driving societal change through communications across Africa.
Integrated Indigo Limited, under Adeleye’s leadership in strategy and client engagement, has become one of Nigeria’s most decorated agencies in recent years, earning regional accolades for campaigns spanning consumer goods, financial services, and development communications. The firm’s data-driven, insight-led approach has helped elevate the visibility of local brands within multinational markets.
