Kerrygold, the Irish dairy brand owned by Ornua, has strengthened its consumer engagement drive in Nigeria through its sponsorship of the 25th Women in Management, Business and Public Service (WIMBIZ) Annual Conference, held recently at Eko Hotel & Suites, Lagos.
The brand’s participation at the two-day conference formed part of its efforts to deepen market engagement, expand brand visibility and connect with influential consumers across Nigeria’s business and professional communities.
The milestone edition of the WIMBIZ conference, which celebrated 25 years of advancing women’s participation in leadership, business and public service, attracted business leaders, entrepreneurs, professionals and public sector executives. Discussions centred on leadership, enterprise development and the growing influence of women in shaping the business landscape.
Held under the theme, “Rooted, Rising, Ready: Born in Africa, Built for the World,” the conference provided a platform for conversations around women’s leadership, economic participation and the opportunities for African enterprises to expand their global influence.
As a conference sponsor, Kerrygold used the gathering to bring its products closer to consumers through an exhibition stand that offered attendees opportunities to explore its product range, learn about the brand and sample selected offerings.
The activation provided an avenue for direct consumer interaction, allowing participants to experience the brand’s products while engaging with its representatives. The initiative also underscored the growing importance of experiential marketing in building consumer relationships, particularly among discerning audiences.
Speaking on the brand’s participation, Titilayo Ijiyokunola, general manager, Ornua Dairy Products Nigeria Ltd., said the partnership reflected Kerrygold’s recognition of women’s contributions to business, industry and society.
“At Kerrygold, we recognise the important role women play in shaping businesses, industries and communities. Our participation at WIMBIZ provides an opportunity to connect with this community, recognise their contributions and support platforms that champion leadership, enterprise and professional growth,” she said.
Kerrygold’s sponsorship reflects its expanded consumer engagement strategy, which prioritises platforms that facilitate meaningful interactions and provide opportunities for consumers to experience the brand beyond conventional advertising.
By aligning with WIMBIZ, the company also positioned itself within conversations around women’s economic empowerment and professional advancement, reinforcing its interest in connecting with communities and audiences that influence business and consumer trends.
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