P+ Measurement, the independent public relations measurement and evaluation agency, said it has carried out a rebrand of its business website, logo and operations as part of efforts to deepen penetration and sustain its leading position in the sector.
The new development also comes as the agency marks its sixth year of consistent data-driven media intelligence services having commenced operations in 2015 and worked with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.
A statement by the agency explained that the new colours in the logo depicts the innovation and creativity of the brand, while the new website and the agency service rate is to enable brands and agencies to make faster decisions in budgeting.
“As the only AMEC member in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring, the biggest media monitoring agency in the East African region, covering more than five countries,” the statement disclosed.
Commenting on the company’s recent development, Phillip Odiakose, P+’s chief insights officer, said the company is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.
Odiakose disclosed that the agency’s measurement and evaluation report is in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customised reports which are also based on the AMEC Standard in accordance with the Barcelona Principle 3.0.
He also confirmed that P+ deploys the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analyzing media exposure.
The chief insights officer further averred that the company’s new office would serve as a hub in the country and the West Africa sub-region, where it will provide media monitoring, measurement, evaluation, and performance audit services for brands, media agencies, government agencies and NGOs.
The measurement and evaluation company also introduced “Get Reports,” a novel product that allows the purchase of PR performance audit reports in key sectors.
According to the agency, the “Get-Reports” product spans across different industries which includes the 22 commercial Nigerian banks PR performance audit report, top Nigerian insurance PR performance audit report, top Nigerian digital banks PR performance audit report, and top online streaming services PR performance audit report.
