AT3 launches digital marketing bootcamp for SMEs

By Chisom Nwatu

AT3 Resources, a Lagos-based communication and events consultancy, is set to host a week-long digital marketing bootcamp designed to empower Small and Medium Scale Enterprises (SMEs), to seize the growth opportunities presented by the digital era.

A statement by the consultancy seen by business a.m disclosed that the bootcamp which is the first edition,is themed ‘Leveraging Possibilities for SMEs in The Digital Age.’’ It  also noted that it is part of the company’s activities to mark its fifth year of providing strategic public relations, events and media interventions to corporates, individuals and brands in Nigeria and across Africa.

The digital marketing bootcamp,it said, will enable SMEs to take advantage of growth prospects in the digital media era. It  will also include a deep dive into areas like, online reputation management, communications strategy, digital marketing, brand & visuals, and the ‘Always on’ Entrepreneur.

AT3 also made known that during the event, participants will be armed with the best digital marketing tools, tips, trends, tactics and strategies from leading industry experts that will support them in their quest to actualise their full potential as well as shape how they connect with their target audiences.

Speaking on the initiative,Tosin Adefeko, founder and chief executive officer, AT3 Resources, said the development was established  to support SMES who lack access to communications.

 “In the course of our journey, we frequently encounter small medium businesses who desire communications interventions but do not have the requisite knowledge or resources to support their growth.

“As part of our milestone to mark this 5th anniversary, we decided to lend our support to the growth of small businesses in tune with our belief that SMEs are the lifeblood of our economy,” Adefeko said.

The  bootcamp is expected to be facilitated by a blend of digital marketing and communications experts such as Nkiru Olumide-Ojo, founder, The Lighthouse Network; Franklin Ozekhome, pop culture strategist; Rufai Oseni, global speaker & development expert; Ugochukwu Obi-Chukwu, founder of Nairametrics and Oluwasola Obagbemi, corporate communications manager, Anglophone West Africa, Meta among many others.

To enrich the learnings, 10 business leaders/corporate titans and accomplished entrepreneurs are lined up to share their personal ‘Recipe for Success’ nuggets with the participants. On the line up are Aishah Ahmad, deputy governor, Central Bank of Nigeria; Asue Ighodalo, founding partner, Banwo & Ighodalo; and Austin Okere, Ffunder, CWG Plc.

Others are: Biodun Shobanjo, chairman, Troyka Holdings Limited; Dimeji Salaudeen, partner at KPMG; Folake Soetan, CEO, Ikeja Electric; Ibukun Awosika, founder/CEO, The Chair Centre Group; Osayi Alile, CEO, ACT Foundation; Steve Babaeko, CEO/chief creative officer,X3M Ideas; and Tara Fela-Durotoye, CEO, House of Tara International.