Honda offers ‘purchase palliatives’ as competitors raise prices

By MIKE OCHONMA.

Honda Automobile Western Africa Ltd (HAWA), the company that assembles a range of Honda cars for the Nigerian market, has unveiled what has been described in the local market as a unique and customer-friendly sales/after-sales package.

HAWA is introducing the promo in conjunction with its partner, THP Limited (The Honda Place), which is bringing into the package its nationwide network of modern showrooms and service/maintenance centres.

Tagged Honda Extra Awoof Offer, promo is coming at a time other car companies are raising the prices of their vehicles in reaction to the prevailing harsh economic realities..
Breaking the news in Lagos, Head, Sales, Marketing & Logistics Department, Mr. Remi Adams, disclosed that the incentivised package was designed to empower Honda lovers and intending buyers to own new cars and keep them in constant motoring condition in these difficult times

Adams explained that highpoints of Honda Extra Awoof Offer scheduled to close on August 15, 2023, include hugely discounted price tags and an unmatchable service plan backed by manufacturer warranty.

The unprecedented promo chops off as much as N3 million from the prices of the current models of the well accessorised CR-V and the top-of-the-range Pilot.

For instance, this considerable price slash has seen the Honda CR-V Leather going for N44 Million; the Honda Accord Leather down to same tag (N44 Million); and
Honda Pilot now N47 million.

Adams disclosed that the ‘secret’ behind HAWA being able to slash car prices at a time the competitors are upwardly adjusting theirs according to market forces, lies in targeting volume sales and reducing profit margin.

And that is not all the cheery news in the promo, because nothing can be more exciting to a car owner in the prevailing economic crunch than an industry-first five-year free service, including labour and replacement parts, which Honda is wooing it’s teeming lovers with.

He was quick to point out that the free service for five good years is with the globally acclaimed Honda Genuine Motor Oil (HGMO) – same oil the cars leave the factory with, “and something they can’t buy from the open market.”

The icing on the cake is an equally five-year Manufacturer Warranty – a component of the offer which, along with the free service benefit for the same period, guarrantees peace of mind to owners.

Head of sales, marketing & logistics, remarked, “We are mindful of the fact that in the present economic situstion where the costs of everything, including vehicles, fuel, and auto parts, among others, are rising daily, it may not be enough to reduce car prices alone.

“That’s why we have built free service for five long years into the offer, in order to relieve Honda owners of the financial burden of always keeping their cars in good Motoring condition.”

HAWA’s emphasis on a reassuring after-sales support in the promo is also meant to reinforce Honda’s solid reputation of caring for users of its vehicles for as long as the products last.

“The relationship actually begins, and not ends, the moment a customer takes delivery of a new vehicle. And, a comprehensive after-sale support is a key factor, because that is the only way to ensure that Honda owners enjoy hitch-free motoring,” Adams explained.