Nombulelo Guliwe drives South African Tourism as new CEO

Nombulelo Guliwe, new chief executive officer, South African Tourism

Business a.m.

The board of South African Tourism has appointed Nombulelo Guliwe as the new chief executive officer (CEO) of South African Tourism on a five-year contract. Her appointment was made after a comprehensive recruitment process, the company said in a statement made available to Business a.m.

South African Tourism is the national tourism agency responsible for marketing of South Africa as a preferred tourist destination.

Guliwe, 37, is a qualified chartered accountant and member of the South African Institute of Chartered Accountants. She became the first black female and youngest SA Tourism chief financial officer in 2019.

According to the statement, Guliwe currently serves as the acting CEO and interim chief financial officer and would bring a wealth of knowledge as she has served in various leadership roles throughout her career, including as chief financial officer at SA Tourism since August 2019.

Before being appointed as CFO, she had been with SA Tourism for eight years, the company said.