Dream, CityBlue hotels team up to promote pan-African hospitality
Business a.m. Reporter
Dream Hotels & Resorts
Intending to grow their footprints in Africa, Dream Hotels & Resorts and CityBlue Hotels have come together in a strategic sales and representation partnership that will fortify their market presence across the continent.
The partnership, already christened ‘Collaborating for a Brighter African Hospitality Future’, marks a significant milestone in bringing together two renowned African hospitality companies with a shared vision of sustainable growth, according to a statement the hotels issued recently.
Dream Hotels, which is regarded as a prominent player in South Africa’s hospitality industry, has a portfolio comprising 23 mixed-used properties. On the other hand, CityBlue, which prides itself as Africa’s fastest-growing local hotel chain with properties across Accra, Dar es Salaam, Juba, Kampala, Kigali, Lamu, Mombasa and Nairobi, has plans to reach 50 operating hotels by 2028.
“Collaboration is a powerful force that brings together diverse perspectives,” says Nick Dickson, director of Dream Hotels & Resorts. “By combining our resources, expertise, and extensive networks, we’re establishing a unified approach to market expansion, while delivering even greater value to our guests,” Dickson added.
CityBlue Hotels
Jameel Verjee, founder and chief executive officer of CityBlue Hotels, said their East and West-meets- South partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation, and the exchange of contracted agents, wholesalers, and clients to ensure a diversified market reach.
“A rising tide lifts all boats,” he adds. “By working together in complementary markets, we are endorsing the opportunities of pan-African collaborations, which ultimately leads to a more resilient, robust and unified industry,” said Verjee.
Both hotels signed an official Memorandum of Understanding (MOU) to this effect at the recently held Africa Hotel Investment Forum (AHIF) in Windhoek, Namibia.
Dream Hotels and Resorts was founded in 1988 with a mission to deliver dynamic and exceptional hospitality solutions in Africa that connect local and global travellers to our communities in a sustainable and relevant manner. Its management said with a growing portfolio of over 23 properties, including exclusive membership and ownership opportunities, it has adopted a more purposeful approach to the guest experience, leading with greater compassion and intent, while creating a healthy balance between its actions, communities, and the environment.
As for CityBlue Hotels, Africa’s fastest-growing local hotel chain, which operates properties across some of East and West Africa’s major cities, and is renowned for its modern, comfortable accommodations and strong focus on business travellers, it says its mission is to open African doors and extend care to everyone through the celebration of diversity. CityBlue noted that it aims to build the future of African hospitality by harnessing the power of technology to democratise travel.