Joy Agwunobi
AIICO Insurance Plc has rolled out a refreshed brand identity, unveiling a new visual and experiential outlook that signals its readiness to compete in a fast-changing insurance and financial services landscape while staying true to the values that have defined the company for more than six decades.
The company said the brand refresh is designed to project modernity, optimism and relevance, reflecting a forward-looking vision that resonates with today’s increasingly dynamic and digitally aware consumers. According to AIICO, the new identity strikes a balance between innovation and continuity, ensuring that long-standing policyholders still recognise the trust and dependability on which the brand was built.
Speaking at the unveiling, Babatunde Fajemirokun, managing director and chief executive officer of AIICO Insurance Plc, described the initiative as both a strategic repositioning and an internal cultural reset. He explained that the refreshed identity goes beyond aesthetics, representing a renewed way of thinking about how the company engages with customers, partners and the wider market.
“This unveiling is more than a change in appearance; it represents a renewed mindset,” Fajemirokun said, adding “Our updated identity reflects the energy, resilience and forward momentum of the AIICO brand. While how we look has evolved, our core promise remains the same to protect, to serve and to consistently place the customer at the heart of everything we do. This refresh strengthens our commitment to delivering innovative and reliable solutions for today’s customers and future generations.”
Olusanjo Shodimu,the company’s chief digital and information officer, linked the rebrand to AIICO’s broader digital transformation and innovation agenda. According to him, the new identity mirrors the insurer’s focus on technology-driven processes, improved efficiency and more seamless interactions across customer and partner touchpoints.
“The refreshed brand clearly communicates where AIICO is headed.It reflects our emphasis on digital enablement, smarter operations and more connected experiences. We are building an organisation that is agile, technology-led and highly responsive to evolving customer expectations. This new identity is both a visual and strategic statement that AIICO is prepared for the future,” Shodimu said.
AIICO noted that its customer base spans multiple generations, ranging from long-standing policyholders who have built relationships with the brand over many years to younger, digitally savvy customers seeking flexible, accessible and forward-looking financial protection. The updated identity, the company said, was crafted to speak to this wide spectrum, positioning AIICO as a brand that grows alongside its customers while remaining anchored in a legacy of reliability and service excellence.
As part of the transformation, the new brand elements are being deployed across AIICO’s digital platforms, office spaces, customer engagement channels and communication materials. The company said this approach is intended to deliver a consistent, modern and engaging experience at every point of interaction with stakeholders.
With the unveiling, AIICO Insurance Plc said it is reinforcing its position as an organisation that blends tradition with transformation combining decades of experience with innovation and renewed vitality. The company expressed confidence that the refreshed identity will further strengthen its ability to serve customers, partners and communities with excellence.
Founded in 1963, AIICO Insurance Plc is one of Nigeria’s leading composite insurers, providing life and general insurance, health insurance and investment management services. With over 60 years of industry experience, the company continues to focus on creating and protecting wealth for individuals, families and corporate clients across the country.
