Bank & Entrepreneur secures global support for #ItsToughEnough project  

• Targets African entrepreneurs with ideas

Bank & Entrepreneur Africa (B&E), the niche publication, says it has secured global support support for its recently launched project, #ItsToughEnough, a bold, fast-paced online initiative designed to harness the know-how of world-leading entrepreneurial experts to help take citizens of Africa from idea (or no-idea) stage to viable business.

A statement by B&E made available to Business a.m. over the weekend, said it struck partnerships with  two experts, Marc Goldberg, the founder of Marc Goldberg Photography, and Precious L. Williams, the founder, Perfect Pitches with Precious, who have both volunteered to share their expertise with every ambitious Nigerian via virtual knowledge transfers, in February 2024. 

According to B&E in the statement, expert photographer Marc, kicks off with what he calls ‘low-hanging fruit’, an immediate opportunity to start and grow a successful photography business, armed with the simple, humble and ubiquitous camera. 

Goldberg’s pedigree lists clients such as The New Yorker, The Washington Post, LA Times, CNN, People magazine, Stand up to Cancer, Rabobank, AXA, and The New York Genome Center. 

Precious William, the #KillerPitchMaster, according to B&E, thinks that much of the success of the #ItsToughEnough project lies not just in sparking that business idea, but also in persuading potential clients that your business is the only option that truly matters. 

Known for converting conversations into currency, Williams is a world-class speaker and trainer for global brands like BMW, Google, LinkedIn, Microsoft, Harvard University and Columbia University. 

Anne N. Agbakoba, publisher, Bank & Entrepreneur Africa, said: “B&E would like to focus effectively on how to contribute to making Nigeria vibrant and great, by supporting multiple pillars of government efforts that include igniting an entrepreneurial boom, increasing the percentage of women entrepreneurs, becoming a leading economy, and climbing to impressive rankings on both the Global Competitiveness and the Human Development Indices. 

“#ItsToughEnough will continue to engage experts that we meet in our line of work, for the benefit of Africans – because we know the continent has an immense capacity to emerge as a viable, successful, developing and emerging economy. It’s time to zero in on thriving, exceptionally,” she noted. 

B&E explained that proceeds from the token registration fee charged to access Marc and Precious’ sessions will go towards developing the B&E MoJo4TheMasses Academy, which trains ladies from disadvantaged communities to become Mobile Journalists (MoJos).