Tuesday, March 3, 2026
Global advertising revenue to hit $1 trillion by 2025
Joy Agwunobi The global advertising industry is experiencing an unprecedented rise, with revenues expected to reach $989.8 billion in 2024...
Read moreDetailsGoogle partners Unity Technologies to boost mobile game advertising
Google and Unity Technologies, creator of the real-time 3D development platform, announced Thursday a strategic partnership with Google's mobile advertising...
Read moreDetailsLights, camera, adverts? Kathryn Jacob on the Golden Age of cinema advertising
By Elliott Haworth It has been estimated that the average Londoner sees some 4,000 adverts per day, which, at first, seems...
Read moreDetailsUnilever issues warning to cut $3.13bn online ad spend over toxic content
Keith Weed, chief marketing officer at Unilever Unilever, one of the world’s biggest spenders on advertising, has threatened to pull...
Read moreDetailsFacebook bans digital currency adverts because of scams
Facebook has banned all advertising for cryptocurrencies because they are “frequently associated with misleading or deceptive promotional practices”. The company...
Read moreDetailsWelcoming Bel-Molokwu’s ‘A Trilogy of Advertising’
Conviviality mixed with intellectualism Thursday, November 16 at the presentation of a major new work on advertising in Nigeria. Former...
Read moreDetailsTwitter bars ads from Russia oUtlets ahead of congressional hearings
Twitter said Thursday it would no longer accept ads from Russia Today or Sputnik, two news outlets. US officials consider...
Read moreDetailsMistakes to Avoid in Programmatic Advertising
A digital Marketing campaign powered by Programmatic Advertising (PA) is best to leverage the brand on all interactive platforms. No...
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