Rapid or Right? Making Start-Up Decisions Like Scientists

Rapid or Right? Making Start-Up Decisions Like Scientists

Like stress tests, the data-driven approach to entrepreneurship can uncover weaknesses – as well as more robust choices – in fledgling business models. The mantra “make data-driven decisions” has become gospel in entrepreneurial circles. In recent years, scientific methods – forming hypotheses, gathering evidence and letting data guide decisions – have gained traction as a way to […]