Insead Knowledge

By Pavel Kireyev, Private firms can boost their bottom line while promoting pro-social information. Outside of China, the first Covid-19...

By Kian Siong Tey   Signalling your bottom line reduces your counterparty’s ambitions. Zero-sum negotiations, such as bargaining over the...

By Prashant Yadav   Delivering more vaccines to low- and middle-income countries is vital if we want to limit the...

By Morten Bennedsen   The link between ownership and control is tenuous in a certain type of family firm. Iconic...

By Luk Van Wassenhove   Cash-strapped NGOs could reach more clients in rural areas – at no extra cost –...

By Klaus Wertenbroch   Firms must take consumer psychology into account and resist the temptation to maximise short-term profits at...

By Pushan Dutt A flexible, outcome-focused approach is the best way to achieve societal goals. The Covid pandemic has made...

By Prashant Yadav The unequal access to Covid-19 vaccines stems from production shortfalls. Building more flexibility into manufacturing processes can...

By Theo Vermaelen   Using ESG sensitivities to market financial products. In 2020, BNP Paribas announced a financial innovation: the ESG...

By Ben M. Bensaou   Offering employees the tools and motivation to create ideas is the key to an innovative...