Insead Knowledge

By Guoli Chen   Buyouts engineered by optimistic CEOs and pessimistic CFOs have the best odds of success. As the...

By Abhishek Borah   WITHIN THE FIELD, marketing communications are on an uptrend, while channel management is declining. The late management...

By Henrich Greve   DIRECTORS NEED TO CAREFULLY manage their reactions to what they read in the business press. Fifteen...

By Minter Dial   Empathy is like a muscle – use it or lose it. Reading a novel about grief and...

By Phanish Puranam   New trends in workplace design may turn out to be as game-changing as the ongoing technological revolution....

By So Yeon Chun   Revenue-based loyalty programmes yield better profits, but consumers don’t have to be on the losing...

By Manfred F. R. Kets de Vries   For real societal change, we should build bridges, not burn them. In the...

By Ian C. Woodward   Exploring the hidden forces that motivate and hinder you can make you a better leader....

By Amitava Chattopadhyay   Framing a product feature as an unexpected benefit may stoke consumer desire. As companies test a new...

By Pierre Chandon   Our framework shows how to guide consumers to choose healthier food options. Everyone wants to make...