Knowledge@Wharton

New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s...

Professor Rebecca Schaumberg explains how certain traits, like being self-reliant, can be perceived differently depending on your gender.   Wharton’s...

Short bursts of air pollution, often caused by indoor cooking, are being neglected by existing regulations, according to research by...

Enterprises are seeing gains from generative AI in productivity and strategic planning, according to speakers at a recent Wharton conference....

Wharton’s Jonah Berger explains how people can find meaning and resilience by making themselves the hero of their own story....

AI is drawing big investments with its promise of new efficiencies, but ethics and regulation remain concerns, according to a...

Wharton’s Wendy De La Rosa explains why everybody should take a “financial health day” to examine their personal finances without...

Attacking a competing firm with negative  advertising can have unintended consequences, warns research co-authored by Wharton’s Pinar Yildirim.   In...

In their latest study, Wharton’s David Hsu and Sonny Tambe found that when STEM job listings switched to remote during...

Researchers from Wharton and Penn have developed a unique framework to quantify common sense at both the individual and collective...