Knowledge@Wharton

The Kmart blue light special was marketing gold. With the signature announcement, “Attention, Kmart shoppers!” a sales associate would turn...

Stock market investing gurus have dispensed maxims like “buy low, sell high“ and “what goes up must come down, and...

Tis the season — to wrangle through the annual White Elephant holiday gift-swapping game and go home with something you...

Customers feel good about a company when its representatives make decisions in their favor, such as approving their loan application...

Stock exchanges and data providers find attractive revenue opportunities in selling exclusive colocation facilities and high-speed data services, respectively, but...

When many people think of employee-owned companies, an artisanal cheese shop or organic cafe springs to mind. But, the 6,000...

Investor conferences that companies host bring many benefits to their shareholders, but they also have a dark side in that...

Twitter is not likely to become the unrestrained platform for free speech that Elon Musk promised when he first launched...

By Pinar Yildirim   Associate Professor of Marketing, Associate Professor of Economics   In his short-lived campaign for president, entrepreneur...

By Hummy Song   Assistant Professor of Operations, Information and Decisions, Assistant Professor of Health Care Management   In the...