Why Representation Matters in Marketing
Zhenling JiangJune 25, 2024
Do TV commercials featuring diverse actors help increase sales? Wharton’s Zhenling Jiang tests this idea in her latest study on mortgage ads. Marketing to minority consumers has been around since the 1950s, when advertising agencies realized the untapped potential in Black consumers who were the second-largest racial group at the time. Advertising has come […]
Has Music Become Less Misogynistic?
Jonah BergerJune 18, 2024
If music reflects culture, what do misogynistic lyrics say about society? Wharton’s Jonah Berger uses AI to determine whether modern music has become less biased toward women over time. When 19th-century poet Henry Wadsworth Longfellow wrote that music was “the universal language,” he hadn’t heard “Blurred Lines,” a song so misogynistic that it’s still […]
How to Succeed While Being Authentic at Work
Chris IkosaJune 18, 2024
Wharton’s Stephanie Creary talks to Georgetown’s Ella F. Washington about her new book that aims to help underrepresented workers succeed without sacrificing their authenticity. Alot has changed since organizational psychologist Ella F. Washington wrote her first book in 2022, The Necessary Journey: Making Real Progress on Equity and Inclusion. The murders of George Floyd […]
Five Myths About Generative AI That Leaders Should Know
Scott A. Snyder, Sophia VelasteguiJune 13, 2024
The following article was written by Scott A. Snyder, a senior fellow at Wharton, adjunct professor at Penn Engineering, and chief digital officer at EVERSANA; and Sophia Velastegui, AI business leader and AI advisor at the National Science Foundation, as well as former general manager and chief AI technology officer at Microsoft. Editor’s Note: Velastegui […]
Four Pillars of Decision-driven Analytics
Stefano PuntoniJune 12, 2024
In an excerpt from their new book, Wharton’s Stefano Puntoni and co-author Bart De Langhe argue that the power of data can only be realized by leveraging human intelligence. In a new book titled Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data, professors and behavioral scientists Bart De Langhe and Stefano […]
How Financial Frictions Hinder Innovation
Thomas WinberryJune 3, 2024
A recent study co-authored by Wharton’s Thomas Winberry reveals that financially constrained firms face a trade-off between investing in existing ideas and pursuing new ones. When it comes to funding, existing projects tend to take precedence over innovative ideas, according to a study by Wharton and University of Maryland experts. The researchers analyzed project […]
Do Accelerators Improve Startup Success Rates?
Raffi Amit, Valentina AssenovaJune 3, 2024
Accelerator programs boost startup performance across the board, but maximizing that success depends on program design, Wharton research shows. The allure of startup accelerators has soared in recent years, propelled by success stories like Airbnb and Coinbase, both alumni of the renowned Y Combinator (YC) accelerator. With 16 YC-backed companies now trading on the […]
Cultivating a Healthy Work-life Integration Culture
Stewart FriedmanMay 28, 2024
In this Nano Tool for Leaders, Wharton’s Stew Friedman shares tips for retaining Gen Z and millennial workers, who strive for work-life balance. Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are fast, effective tools that you can learn and start using […]
From Amazon to Uber: Why Platform Accountability Requires a Holistic Approach
Lindsey CameronMay 28, 2024
Platform companies like Uber, Amazon, and Instacart wield immense influence over workers. New research co-authored by Wharton’s Lindsey Cameron offers a framework that integrates different approaches to level the playing field for all users. In a significant move this month, European Union ministers ratified rules that grant essential labor rights to some 28 million […]
Former Levi’s CEO on Revitalizing a Brand — and the Right Way to Wash Jeans
Chris IkosaMay 20, 2024
Former Levi’s CEO Chip Bergh talks to Wharton’s Barbara Kahn and Americus Reed about reviving the iconic brand, purpose-driven marketing, and preserving your denim. Levi’s was in trouble. When Chip Bergh joined the iconic brand as CEO in 2011, the company was carrying $2 billion in debt while earning just $300 million a year […]