Want to Live a Meaningful Life? Be the Hero of Your Story
Jonah Berger
March 19, 2024
Wharton’s Jonah Berger explains how people can find meaning and resilience by making themselves the hero of their own story. Wharton marketing professor Jonah Berger’s latest co-authored research focuses on storytelling. His paper is titled, “Seeing Your Life’s Story as a Hero’s Journey Can Increase Meaning in Life.” It explains how people can find […]
AI in Finance: The Promise and Potential Pitfalls
Christopher GeczyMarch 11, 2024
AI is drawing big investments with its promise of new efficiencies, but ethics and regulation remain concerns, according to a Wharton Future of Finance roundtable. The integration of artificial intelligence in the financial domain offers substantial efficiency gains and enhanced client services. It also promotes financial inclusion and helps reduce data bias. But the […]
Why You Need a Financial Health Day
Wendy De La RosaMarch 11, 2024
Wharton’s Wendy De La Rosa explains why everybody should take a “financial health day” to examine their personal finances without pressure or judgment. Getting your personal finances in order can be daunting. Not many people want to confront how they are spending and saving their money, so they put it off and let problems […]
Are Attack Ads Effective?
Pinar YildirimMarch 5, 2024
Attacking a competing firm with negative advertising can have unintended consequences, warns research co-authored by Wharton’s Pinar Yildirim. In the 1980s, the business world witnessed an epic battle known as the “Cola Wars” between two beverage giants, the Coca-Cola Company and PepsiCo. Fueled by intense competition, these companies engaged in a relentless advertising showdown […]
Can Remote Work Help Diversity Recruitment?
David Hsu, Prasanna TambeMarch 5, 2024
In their latest study, Wharton’s David Hsu and Sonny Tambe found that when STEM job listings switched to remote during the pandemic, they drew significantly more female and minority applicants. New research from Wharton shows that technology firms pull a more diverse pool of job applicants when they offer remote work, a finding that […]
What Is Common Sense?
Duncan WattsFebruary 28, 2024
Researchers from Wharton and Penn have developed a unique framework to quantify common sense at both the individual and collective levels. The following article was originally published on Penn Today. Throughout human history, survival and the formation of complex societies have heavily depended on knowledge. Equally crucial are the assumptions about what others perceive […]
Why Foreigners Want U.S. Securities — But Not All the Dollar Exposure
Amy Wang HuberFebruary 21, 2024
Foreign investors are allocating ever-higher shares of their portfolios to U.S. dollar-denominated securities, but not necessarily because they want to hold U.S. dollars. The U.S. dollar is the world’s most widely used currency. Yet after analyzing two decades worth of data, experts from Wharton and Columbia find that, while foreign investors want securities denominated […]
The Psychology of Hoarding | Jonah Berger
Jonah BergerFebruary 21, 2024
Professor Jonah Berger explains why we hold on to things we don’t need. Researching the Psychology of Hoarding Dan Loney: Well, there are many things that we buy or we acquire that we love and hold onto for a long time, even maybe after their usefulness has passed. But then there are also instances […]
How Consumer Behavior Trends Determine Online Retail Success | Santiago Gallino
Santiago GallinoFebruary 14, 2024
Professor Santiago Gallino discusses how retailers can succeed through changing times. Wharton’s Santiago Gallino talks about consumer behavior trends and what it takes for retailers to stand out in an increasingly competitive, omnichannel marketplace. This episode is part of a series on “Holiday Retail.” How Are Retail and Consumer Behavior Trends Changing? Dan Loney: […]
Building Your Brand in a Post-pandemic Market
Americus ReedFebruary 14, 2024
Wharton’s Americus Reed explains the brave new world of branding, where it’s no longer enough to rely on price, style, or convenience. Consumers want to connect on a deeper level. The COVID-19 pandemic changed consumers. After nearly three years of disruption, anxiety, and worry, shoppers are no longer content to buy products and services […]