Media

Discovery Communications Inc is acquiring Scripps Networks Interactive Inc for $11.9 billion in a deal expected to boost the company's...

Coca-Cola Co., grappling with consumers drinking less soda, is introducing a new version of Coke Zero to the U.S. as...

Shaun McBride, a popular creator on Snapchat and other digital platforms who is better known by his online handle Shonduras,...

Marketers still need to learn how to release and relax, handing off the controls to consumers after optimizing campaigns from...

WhatsApp boasts over 1.2 billion monthly active users: more than Twitter and Snapchat combined. And yet, most marketers leave WhatsApp...

Header bidding has shaken up online advertising in recent years. Essentially, header bidding is a means by which publishers can...

Fake. It's a word that gets mentioned a lot these days when we talk about social media. Fake news. Fake followers. Real...

Rubicon Project said Monday that it has acquired nToggle for $38.5 million in a move to bolster its header bidding...

The spread of harmful ideas is nothing new. Teenagers and young adults have always done silly and rather dangerous things...

Before the internet took over the economy, "marketing" used to mean spending hundreds of thousands of dollars on a creative...