Clickatell launches new product to enable brands interact with customers on chat apps

Wale Ameen
Online Editor

Chat commerce and communications startup, Clickatell has announced the launch of a new product called Chat Flow which enables organizations to easily create, edit, test and mange Chat Commerce communications across multiple channels.

Chat Flow according to the company, is designed as a web-based workflow building and management tool that enables businesses to quickly and easily make their brand visible on the chat channels their customers are using and significantly reduces the time to get new, innovative chat commerce experiences to the market.

With the new product, companies can also deploy creative solutions with little or no code experience using the popular chat apps faster. It is aimed at reducing the time to market and bring tangible returns.

According to Jaryd Raizon, Country Manager at The Knowledge Trust, “Clickatell’s Chat Flow product has been a great tool to help us scale our mission to make education more accessible.”

“It has enabled us to build bots that allow our members to get interviewed autonomously on their own time and from the comfort and safety of their home. This is just the start, and we’re excited to deploy more solutions through Chat Flow,” he said

Speaking on the launch, Clickatell’s Chief Product and Technology Officer Jeppe Dorff said, “Businesses can reduce customers’ frustrations that come with waiting in a queue or being placed on hold by engaging with them in their preferred chat apps.”

“Chat Flow makes it easy for brands to deploy Chat Commerce and support their customers’ interactions as they search for and learn more about products and services, resolve queries and disputes, place orders, make purchases, and track or return their orders in chat. It’s easy for businesses to understand the many benefits of chat, but they are wary of complex and costly technical requirements. For the first time, Chat Flow makes it possible for organizations to visually design, build, and test conversational experiences using simple drag-and-drop functionality, all orchestrated against existing systems and investments. Chat Flow is a low-risk, high-reward solution that gives organizations access to all the benefits of Chat Commerce in an environment that has been designed to allow them to remain agile and responsive to external changes – something that this last year has shown to be vital,” he said.