Consistent innovation in product management will unlock potential as cornerstone of  Nigeria’s tech future- Adeyinka Adesanya, product management expert

Adeyinka Adesanya is a masterful conductor in the symphony of tech, her passion and attention to detail resulting in a remarkable command of process, strategy, and user experience. Despite her youthful tenure in the industry, her passion and keen eye for problem-solving have allowed her to hone a unique set of skills, ranging from market analysis and cross-functional team inputs to develop nimble processes and create concise product road maps.

In an interview with Business a.m, the product management expert gave deep insight into how the sector is evolving in Nigeria and what it takes to be a successful product manager. Excerpts: 

What inspired your journey into product management?

My journey into product management wasn’t planned. After completing a degree in Mass Communication, I was drawn to the vibrant world of technology.

Although the journey was not without its challenges, transitioning from Mass Communication to a tech-focused role required me to learn new skills and adapt to a different way of thinking. I spent countless hours studying, attending workshops, and seeking advice from industry experts to bridge the gap.

Looking back on my journey, I am reminded of the importance of staying open to new opportunities and embracing challenges and opportunities for growth. While my path into product management may have been unconventional, it has been a rewarding journey filled with learning, growing, and the thrill of bringing innovative ideas to life in the ever-evolving tech landscape of Nigeria.

 Alongside my journey, I’ve embraced professional development opportunities by enrolling for a master degree in digital marketing from the University of Huddersfield. That has equipped me with vital skills in product strategy and lifecycle management. These learning experiences have not only sharpened my expertise but have also connected me with a vibrant community of fellow product managers, where we share insights, collaborate on ideas, and mentor aspiring newcomers.

What’s your view on product management in Nigeria today?

Driven by a flourishing tech ecosystem and a growing number of startups, I would say that product management in Nigeria is rapidly evolving. Despite the challenges such as limited funding, regulatory hurdles, and a shortage of experienced mentors, the field is maturing daily and Nigerian product managers are gaining global recognition by participating in international forums, and fostering a strong sense of community through professional groups and meetups.

Can you elaborate on the growth of product management in the country in recent years?

The growth of product management in Nigeria over recent years has been a fascinating journey, shaped by pivotal experiences and evolving opportunities in our tech landscape.  Starting out, I saw how startups emerged as agile problem-solvers, eager to address local challenges with cutting-edge products. Their success underscored the need for skilled product managers who could not only steer development but also ensure these solutions resonated with users in our diverse market.The integration of product management into corporate structures has been crucial in fostering a culture of innovation and customer-centricity within established firms.  This shift has been complemented by the global trend towards remote work, allowing me to collaborate with international teams and gain invaluable insights into global best practices.

As an advocate for further growth, I see immense potential for product management education in our universities. By embedding these principles into curricula, we can prepare future generations to excel in this dynamic field and drive Nigeria’s tech industry forward.  However, amid these strides, I recognise there’s room for improvement. Greater investment in training, stronger partnerships between industry and academia, and heightened awareness of the strategic value of product management could propel us even further. Although, while our journey in product management has been promising, it’s clear that continued dedication and innovation will be crucial to fully unlocking its potential as a cornerstone of Nigeria’s tech future.

Despite the harsh economic environment in Nigeria over the years, the tech industry appears to be maintaining steady growth. What factors can you ascribe to this?

A large, youthful, and tech-savvy population has driven demand for digital services, invigorating the tech ecosystem. Improvements in internet and mobile phone access have expanded the reach and availability of these services. The fintech sector has been a significant growth catalyst, achieving international recognition and attracting substantial investment. This success has drawn more venture capital and private equity funding, providing the necessary resources for tech startups to expand and compete globally. Innovation hubs, incubators, and accelerators across Nigeria offer essential support, resources, and mentorship to startups, fostering a nurturing environment for new ventures. The Nigerian diaspora, particularly in tech hubs like Silicon Valley, has played a pivotal role by leveraging international connections to support local entrepreneurs. Despite economic difficulties, Nigerian tech entrepreneurs have shown remarkable resilience and adaptability, consistently creating solutions tailored to local needs. This entrepreneurial spirit ensures the tech sector not only survives but thrives, positioning it as a crucial driver of Nigeria’s economic future.

Given your optimism on the growth of Nigeria’s tech space, what are your projections on the future of product management in this sector?

Looking ahead, I see a promising future for product management in Nigeria’s tech sector. As digital adoption accelerates across industries like finance, healthcare, and education, the demand for skilled product managers will rise sharply. Startups, known for their agility and problem-solving drive, will increasingly rely on product managers to shape market strategies and deliver impactful solutions swiftly. I believe in the importance of user-centric design, ensuring products resonate with Nigeria’s diverse population. Continuous professional development and industry-specific training will be essential for staying ahead in this evolving landscape. Government support for digital innovation and infrastructure development will create a fertile ground for product management excellence. Networking within product management communities and exploring global collaborations will expand horizons, enriching skills and perspectives. In essence, the future of product management in Nigeria will be defined by innovation, collaboration, and a relentless pursuit of digital excellence, driving technological advancement and economic growth.

What would you advise an upcoming tech professional who intends to specialise in product management?

Embrace an entrepreneurial mindset. Seek mentorship from experienced product managers who understand the intricacies of Nigeria’s tech ecosystem. There is also a need for one to find a niche and develop strong communication skills in order to articulate one’s vision clearly and gain buy-in from stakeholders. Also, leadership qualities will help to drive product strategies that resonate in a dynamic market.

What is the next big thing in the pipeline for Adeyinka Adesanya?

I have initiated a collaboration with Dr. Okorie, a senior lecturer in the Department of Engineering at the University of Exeter, as a strategic move to advance my career in product management. I will tackle challenges head-on, ensuring the timely delivery of top-quality software products. This partnership is a valuable opportunity for me to enhance my skills and knowledge in product management, supporting my long-term career growth.  I also want to work with young people who are underprivileged in Africa and the United Kingdom. My goal is to provide them with the support and opportunities they need to succeed. I believe in the potential of every young person, regardless of their background, and I am committed to making a positive impact on their lives. By offering mentorship, educational resources, and access to technology, I hope to empower these young individuals to overcome challenges and achieve their full potential. My work with underprivileged youth will focus on building their skills, boosting their confidence, and opening up pathways to better opportunities in education and employment.