Onome Amuge
As 2026 begins, Nigerians are turning to Google not merely for resolutions, but for concrete tools to improve themselves, launch businesses, and expand professional and personal skills, according to recent search data.
Data from the first two weeks of January show a 40 per cent increase in queries related to self-improvement and “becoming better,” reflecting a nation eager to translate aspiration into action. From classrooms to boardrooms, Google Search is revealing patterns that analysts say could have meaningful implications for Nigeria’s entrepreneurial landscape, consumer spending, and workforce development.
“The trends we are seeing are a powerful reflection of Nigeria’s collective ambition. Search captures the pulse of the nation, and Nigerians are actively seeking ways to build a more prosperous future,” said Taiwo Kola-Ogunlade, Communications & Public Affairs Manager, West Africa.
One of the clearest indicators of this drive is the rise in queries related to starting new ventures. “How to start a business” emerged as the top-searched “how to start” query, with an 80 per cent year-on-year increase. Other searches, including starting a blog, launching a podcast, or opening a YouTube channel,point to a generation keen on monetising skills, leveraging digital platforms, and exploring alternative revenue streams.
Personal development is also a top priority, with searches such as “how to be a better person” rising 20 per cent and “how to meditate” up by 40 per cent. Nigerians are seeking guidance on interpersonal skills, wellness, and home life, from improving relationships to becoming better listeners, partners, and parents.
The implications for consumer markets are significant. Health, wellness, and self-improvement industries could see heightened demand as people invest in gym memberships, meditation apps, books, courses, and coaching services. Mental health services and productivity tools may also benefit from this newfound focus on personal growth.
The appetite for mastery extends into education and leisure. Top searches include “how to improve English,” “how to improve memory,” and “how to get better at chess, Fortnite, or singing.” Professional skills such as communication, concentration, and credit management are in high demand, reflecting a workforce increasingly conscious of global competitiveness and personal efficacy.
The rise in self-improvement and entrepreneurial searches could influence multiple sectors. Edtech companies, online course providers, and digital content platforms stand to gain from increased engagement, while financial institutions could see new opportunities in lending, business advisory, and SME-focused products.
From a policy perspective, the trend highlights the importance of enabling entrepreneurship and upskilling in Nigeria.
The data further indicates that Nigeria’s digital engagement is more than convenience;it is a strategic tool for self-improvement, economic participation, and societal influence. As Nigerians actively search for ways to enhance themselves and create opportunities, businesses and policymakers are watching closely for signals about where investment, training, and innovation will be most impactful.
