Fidelity Bank began a renewed move to reach out to its customers Monday when it flagged off what it called a digital banking awareness campaign week in Lagos.
Dubbed “Go Digital” the week-long campaign is being championed by the bank’s south-west directorate and while it is on, would involve creating awareness for the bank’s electronic banking products and services.
The bank is pushing to make its financial services easy and accessible to its customers, it said in a statement released in Lagos.
At its corporate head office in Lagos, where the campaign was flagged off, its regional bank head (RBH) for Ikeja, Ken Opara said the campaign is aimed at sensitizing customers on the attendant benefits of using its
e-products.
He harped on the need for banks to leverage digital technologies and platforms to provide greater convenient banking solutions for customers, adding that Fidelity was positioning itself in the vanguard of
championing this.
“The bank has continued to invest significant resources in technology thus enabling it to digitize and offer easy to use e-banking products and services,” he said. Some of the flagship products and services the
staff would be creating awareness for including the recently upgraded Fidelity Online Banking platform. “The new look and more advanced and user-friendly online banking platform come with additional functionalities thus making financial service activities easier and faster for an unmatched customer experience,” Opara stated.
Motivated by the desire to continuously improve customer experience on its services, Fidelity Bank recently introduced a personalized self-service feedback system on its flagship Instant Banking Service *770#. With all of these significant strides in technology deployment, Opara noted that there was a need to enlighten the Bank’s customers on some of its latest offerings.
