HNIs driving hospitality sector in Francophone Africa
By Samson Echenim
Francophone Africa’s burgeoning hospitality market continues to be a critical opportunity for “global hospitality brands and investors,” says the host of the second annual bilingual FrancoReal Property Investment Forum, KfirRusin.
Taking place in Abidjan, October 29-30, 2019, the summit is hosted by the continent’s leading pan-African real estate networking and conferencing company, African Property Investment (API) Events.
According to regional hospitality analysts and advisor, ClemenceDerycke of Horwath HTL, Francophone Africa’s hospitality sector is attractive to a broad spectrum of High Net-Worth Individuals (HNWIs), private equity, institutional, French and Anglophone African investors, due to the lack of branded supply, and its stable CFA currency and strong demand drivers.
“Proparco has invested in Azalai hotel and Teyliom (Mangalis Hotel Group), and at the same time, Grit Real Income Group has just acquired the Club Med Cap Skirring property in Senegal,” says Derycke.
According to Derycycke, the market is very active with global and regional brands “targeting hotel openings in the majority of the region’s major cities.”
“Accor has been very active in Francophone Africa. It has more hotels and its pipeline remains robust, while the Radisson Hotel Group (RHG) has recently been very dynamic with opening flagship hotels in most capital cities. They are now looking for new development in the resort or the midscale segments,” said Derycyke.
While these brands are currently leading development in the region, other international brands, including the Marriott and the Sheraton Four Points, are also expanding into what is Africa’s hottest hospitality market.
According to ErwanGarnier, RHG development director for Francophone and Lusophone Africa, the region is a primary focus for the group with the international brand aiming to add significantly to its portfolio over the next five years.
As one of the Francoreal’s Forum’s numerous international and returning industry speakers, the two-day conference is “a great networking opportunity” he said.
As Garnier adds, “We currently have 16 hotels and over 3,000 rooms in operation and a further 13 hotels and almost 2,000 rooms under development in Francophone Africa.”
To fuel its growth strategy, the group has created a specialised French-speaking development team which can align to the group’s Africa development strategy of focusing on capital cities, financial hubs and resort destinations.
“Being fluent in the language and local market dynamics, helps the Radisson Hotel Group to be focused and “competitive in the market,” said Garnier.
“We have identified seven pro-active cities in which we are focusing our efforts for scaled expansion. The two primary focus cities are Abidjan and Dakar, followed by Douala, Yaounde, Kinshasa, Mauritius and Seychelles,” he added.
Garnierfurther explained that the group has opened two new hotels in Algeria and Niger, adding that it is employing a development strategy that is focused on the business segment for hotels, resorts, serviced apartments and mixed-use developments.
The Radisson Blu Hotel & Conference Center Niamey, Niger is the first five-star hotel to be built in the country and ‘made development history, for good measure. “The hotel was the first five-star hotel to be completed from design to construction in 11 months,” said Garnier.
For Rusin, the value of the conference is to highlight the opportunities for investors in one of Africa’s most exciting markets across the ecosystem.
“Hotels provide significant opportunities for global brands and investors, but beyond this sector, we look forward to exploring opportunities in retail, logistics, housing and more.”