Onome Amuge
inDrive has announced its commitment of more than N1 billion to a broad package of driver-welfare initiatives across Nigeria in 2025, in a move that underscores the growing importance of driver retention in Africa’s expanding but increasingly cost-pressured ride-hailing sector.
The global mobility and urban services platform, said it had spent the year rolling out and refining programmes aimed at improving driver safety, stabilising earnings and strengthening long-term engagement across its network.
A centrepiece of the company’s 2025 strategy was the expansion of its Platinum Tier loyalty scheme, which offers top-performing drivers enhanced rewards, priority support and additional earning channels. The revamped programme marks one of inDrive’s most ambitious attempts yet to introduce a more structured system of performance recognition in a market where loyalty schemes remain uneven.
The company also widened its health-insurance initiative, extending medical cover to 600 high-performing drivers. Access to healthcare has become a critical concern for gig-economy workers in Nigeria, who are largely excluded from formal employer protections.
To conclude what it described as a transformative year, inDrive ran a large-scale driver rewards contest in Lagos and Abuja, offering bi-weekly prizes and live winner announcements designed to boost morale and boost community cohesion among its driver base.
Timothy Oladimeji, inDrive’s country representative, said the company was beginning to see “real, measurable impact” from the expanded welfare framework. “We remain committed to building a ride-hailing ecosystem that uplifts drivers and creates opportunities for sustainable growth,” he said.
