InMobi appoints regional business and sales leads to strengthen Microsoft Advertising partnership in Africa

By Chisom Nwatu

 InMobi, a leading provider of content, monetization, and marketing technologies, has announced the appointment of regional leaders for its newly expanded partnership with Microsoft Advertising in Africa and the Middle East.

To strengthen the recently announced partnership, InMobi  appointed Jacob Joseph as the business head for Microsoft Advertising in the Middle East and Africa while Seun Methowe was appointed sales lead for West and East Africa.

They will support InMobi’s efforts to grow, retain, and enable strategic and enterprise advertisers in Nigeria and West Africa. In addition, Nilay Yucedag, Janette Hardman, and Priyanka Nambiar are appointed as sales leads for Turkey, South Africa, and Gulf Cooperation Council (GCC) markets respectively

 “The ramping up of the team in-market reinforces InMobi’s commitment to drive growth for Microsoft Advertising in the Middle East and Africa and will enable InMobi to better cater to customers through deeper connections, collaboration, and curated servicing across the several clusters within the region,” Rohit Dosi, vice president, and general, Microsoft Advertising at InMobi, remarked on the development

In September 2022, Microsoft Advertising announced the availability of its offerings in over 30 new markets across Africa and the Middle East including Nigeria, Mauritania, Guinea, Algeria, Armenia, Azerbaijan, Bahrain, Egypt, Ethiopia, Georgia, Israel, Kyrgyzstan, Lesotho, Libya, Madagascar, Malawi, Mauritius, Moldova, Namibia, Nigeria, Oman, Pakistan, Qatar, Réunion, Saudi Arabia, Seychelles, Tajikistan, Tanzania, The Gambia, Togo, United Arab Emirates, and Zimbabwe.

Also,   InMobi had recently announced the expansion of its partnership with Microsoft Advertising to lead the enterprise and strategic sales, account management, marketing, finance, collection, and billing across the Middle East and Africa.

Mike Luscombe, senior partner, Sales Lead, Middle East, Africa, and Turkey, Microsoft Advertising, commented that the company is thrilled to welcome the extremely diverse and talented set of experts at InMobi to drive growth for Microsoft Advertising in the region.

“I look forward to working closely with each one of them and enhancing the value our clients derive from this partnership,” he  said.

Welcoming the regional appointees,  Victoria Rodkina, marketing PPC team lead, FxPro Group said,  “The InMobi team is pivotal to the success that FxPro is witnessing with Microsoft Advertising. Their proactive approach has time and again enhanced campaign efficiency, driven innovation, and delivered healthy returns for the brand. We are extremely glad to have InMobi supporting us and with their advent in-market, are confident that we will be able to better leverage Microsoft Advertising’s platform and offerings to the fullest.”