Leadway Group unveils unified campaign across subsidiaries

By Cynthia Ezekwe. 

The Leadway Group, one of Nigeria’s non-banking financial conglomerates, has launched the ‘Leadway One campaign’ to unify  its various service and product offerings across all its subsidiary companies.

According to the company, ‘Leadway One Campaign’ is the group’s affirmation of its capacity to be a one-stop destination for a potpourri of non-banking financial services, including insurance, pension management, wills & trust services, investment offerings, and health management offerings, from its associate companies, such as; Leadway Assurance, Leadway Pensure PFA, Leadway Capital & Trust, Leadway Health and Leadway Asset Management.

Commenting on the development, Olusakin Labeodan, the group’s chief marketing officer, stated that the drive is a testament to the firm’s superior showcase of variegated products and services that fuels its unwavering commitment to provide comprehensive, yet simplified, convenient and accessible non-banking financial solutions for customers.

“With this campaign, we demonstrate an exquisite exhibition of the rich offerings across our group, opening doors to unparalleled synergy, wealth creation tools, risk and asset management, health and well-being solutions. These unified offerings amplify our ability to safeguard financial security, enhance well-being, and support individuals and businesses at every stage of their life and enterprise journey,’’ Labeodan said.

“Through this campaign, we seize the opportunity to express our capacity to offer Nigerians revolutionary market innovations, delivering unparalleled value under a well-curated cross-subsidiaries offering. We are doubling down on our affirmation that we are open to growing customers – individuals, families, businesses, and corporates alike, to a world of more opportunities, all in one place,” the chief marketing officer added.

Similarly,  Tunde Hassan-Odukale, the chief executive officer of Leadway Assurance noted that the Leadway One campaign is a robust expression of how the company empowers its  diverse customers and elevate its  collective purpose of expanding the capacity to build a world-class single-destination for seamless, safe, and secure non-banking financial solutions.

“It represents more than just a convergence of offerings; it embodies our revolutionary, future-forward-leaning product development credentials that underscore our superior value creation and delivers endless possibilities for all stakeholders,’’ Hassan-Odukale added.

As a non-banking financial services group, Hassan-Odukale noted that  the group stands out with its one-stop-shop of comprehensive insurance policies, pension and retirement life support, risk and asset management, health solutions and wealth transfer, adding that through the campaign,  the insurer aims to transform lives, enabling individuals and businesses to chase their dreams, embrace their passions, and safeguard their futures.

He also pointed out that the opportunity for a unified financial services bouquet, promises a seamless customer experience, streamlined processes, amplified convenience, and assured unparalleled service delivery.

“We are optimistic that such convergence will become a catalyst for transformation, where individuals and businesses alike can thrive in an ecosystem that prioritises their unique needs and aspirations, the CEO noted.