Joy Agwunobi
LG Electronics has continued to solidify its position as a leader in home appliances with the launch of its latest innovation named Wash Tower to the Nigerian market.Â
The cutting edge appliance is a combination of washing machine and dryer in a single unit, offering a space-saving solution with modern convenience designed to address common headaches associated with traditional laundry setups.
According to the company, the goal in launching the Wash Tower is to improve the quality of lives of Nigerians through introducing latest and innovative technological products that address specific needs in the market. With its unique features and benefits, the Wash Tower is perfectly suited to meet the demands of Nigerian consumers, making it an ideal addition to any home.
Hari Elluru, head of corporate marketing at LG Electronics Nigeria, stated that the LG WashTower’s innovative design and advanced laundry technology would elevate the user experience and laundry results to new heights. He emphasised that the integrated washer and dryer design, combined with its space-friendly features, would transform the way Nigerians do their laundry at home.
According to Elluru, the WashTower’s energy efficiency and simplified laundry process would reduce the effort required to do laundry. He also pointed out that the WashTower’s shorter height, approximately 87 millimetres lower than traditional stacked units, made loading and unloading the top-mounted dryer way easier.
Elluru also stated that LG’s goal was to provide Nigerians with a laundry solution that saved time and energy while providing superior cleaning results, while expressing confidence that the WashTower would revolutionise the laundry experience in the country.
On his part, Oktai Kim, the general manager of home appliances at LG Electronics, stated that the WashTower offers ample capacity, with a maximum load of 13 kilogrammes for the washer and 10 kilogrammes for the dryer.
Kim expressed excitement about the LG WashTower in Nigeria, describing it as the pinnacle of modern design that harmoniously blends style and innovation. He noted further that the WashTower is a unique washing machine and dryer set that combines cutting-edge technologies to enable users to conserve both energy and water.
