LG supports creativity with N12m prize money in 2024 K-Pop fiesta
Joy Agwunobi
Hyoung Sub Ji, managing director, LG Electronics West Africa; and Hassan Fouani, head of marketing, Fouani, presenting the cheque to Ohwodiasa Omamuyovwi ” Mamus” 1st prize winner in the Music category of the LG K- Pop 2024 grand finale held at Eko Hotel and Suites, Victoria Island, Lagos
LG Electronics has reaffirmed its dedication to fostering young talent by awarding N12 million in prize money to the winners at its just concluded K-POP Fiesta contest, a platform for K-pop fans to showcase their talents, passion, and engagement with fellow enthusiasts from all over the country.
The grand finale of the 2024 LG K-Pop Fiesta in Lagos saw K-Pop enthusiasts from across Nigeria gather to celebrate their passion for Korean pop music and dance. The event, convened by the South Korean company, featured an array of electrifying performances and culminated in the award of prizes to winners.
The K-Pop Fiesta contest which began in April, attracted over 80 contestants from major cities including Lagos, Abuja, Ibadan, and Port Harcourt. The individuals competed in various regional rounds, showcasing their skills in dance, singing, and overall stage presence, leading up to the highly anticipated finale in Lagos. The journey culminated in the semi-finals held in these cities, where 18 exceptionally talented teams earned their place in the grand finale.
The grand finale, emceed by Nigerian video jockey and television presenter, V.J Adams, was graced by appearances from award-winning actress Ruth Kadiri, celebrated actress Susan Peters, and a panel of esteemed judges. Among the judges were renowned dancer Kaffy and award-winning singer Ric Hassani, who brought their expertise and enthusiasm to the event.
Contestants delivered captivating performances, blending traditional K-Pop elements with their unique styles. The audience was treated to a variety of acts, from powerful dance routines to soulful vocal performances, each one reflecting the performers’ deep connection to K-Pop culture. The event also featured interactive segments, allowing fans to participate in K-Pop dance, songs, and raffle games, with prizes like gift packs, LG AirPods, LG microwaves, and LG XBOOM sound systems.
The highlight of the evening was the announcement of the winners. In the music category, Mamus from Port Harcourt emerged as the grand winner with a N3 million prize, followed by Kcee in second place with N2 million and Shammah securing third place with N1 million.. Adding to the excitement, the winners of the dance category were revealed with Limitless Supreme 6 from Port Harcourt taking home the grand prize of N3 million for their electrifying dance moves, Femmeforce from Lagos securing the second position with N2 million, and Movematics from Lagos clinching the third spot with a cash prize of N1 million.
Expressing his delight at the grand success of the event, Hyoung Sub Ji, the managing director of LG Electronics West Africa, remarked that the LG K-POP Fiesta 2024 celebrated not only incredibly talented K-POP enthusiasts but also the richness of global culture. He emphasised that, building on LG’s brand identity, which transcends generations, the company aims to develop deeper relations with Gen Z by enhancing their lives through innovative products like the LG XBOOM for immersive sound experiences and meaningful integrated marketing campaigns.
“We are immensely proud to have brought this exhilarating event to life. It was an incredible showcase of talent, passion, and the harmonious blending of innovation and entertainment. LG Electronics remains committed to supporting the K-POP culture and nurturing the talents of tomorrow, most especially our ability to bring to life the bond between Korea and Nigeria,” Sub Ji added.
Hari Elluru, head of corporate marketing, LG, expressed deep gratitude to the youth and Gen Z for their enthusiastic participation, which contributed to the grand success of the event.
Elluru further conveyed his heartfelt appreciation for the tremendous interest and love shown by all participants in the K-POP contest, as well as the enthusiastic audience in attendance. He noted that K-POP has transcended boundaries, becoming a powerful means of cultural exchange not only within Korea but also globally.
Furthermore, Elluru reiterated that LG’s slogan, “Life’s Good,” reflects the company’s commitment to improving lives beyond just electronics. He stated that LG is dedicated to enhancing overall well-being by providing innovative products and experiences that make life better for its customers.