Joy Agwunobi
Meta has launched the 2025 edition of its “Made by Africa, Loved by the World” campaign, an initiative designed to showcase African creative brilliance and cultural influence on a global scale.
Coinciding with Africa Day, the campaign features six visionary creatives from Nigeria, Ghana, Kenya, and South Africa, highlighting how they blend tradition and innovation to redefine perceptions of African art worldwide.
The campaign themed “Where Culture Meets Connection,” underscores Facebook’s dedication to promoting African narratives through digital storytelling.
This year’s edition introduces three short, cinematic films hosted on the Meta Africa page. These films offer an intimate look into the lives and work of these African talents, exploring how they fuse their heritage with innovative approaches to create art that resonates internationally.
The campaign skillfully integrates various visual and performing arts including animation, dance, music, fashion, photography, and film into a unified celebration of African artistry.
The featured creatives include:
Ladipoe (Nigeria) x Fatboy Animations (Kenya): Ladipoe, a Nigerian rapper and BET Award nominee, is recognized for his unique blend of global hip-hop and African rhythms, making him a prominent voice in Nigeria’s hip-hop revival.
Fatboy Animations, led by Kenyan animator Michael Muthiga, is celebrated for its playful and culturally rooted storytelling. The studio, twice recognised by Forbes, has gained international attention for its creation, Kapinto, due to its distinct African narrative and animation style.
Lisa Quama (Ghana) x Gilbert Asante (Ghana): Lisa Quama is a dynamic dancer and content creator who gained widespread recognition after appearing in Beyoncé’s “Already” video. She continues to globally promote Ghanaian and African dance culture through her choreography and online presence.
Gilbert Asante, a renowned Ghanaian photographer and creative director, is known for his bold and refined visual style, which integrates fashion and cultural storytelling, and has been featured in publications such as GQ and Glam Africa.
David Tlale (South Africa) x Ofentse Mwase (South Africa): David Tlale, a celebrated African fashion designer, is known for his avant-garde approach, with collections showcased on runways in Paris, New York, and Cape Town. His work combines traditional African motifs with contemporary design.
Ofentse Mwase, an award-winning filmmaker with over 24 international accolades, is recognised for his bold visual style and the integration of African themes into modern storytelling, merging cinematic flair with cultural authenticity.
Kezia Anim-Addo, Meta’s Communications Director for Africa, the Middle East, and Turkey (AMET), emphasised the campaign’s broader significance: “We’re incredibly excited to shine a spotlight and celebrate just some of the amazing creative talent that casts a light on our African culture and connects us to the world.”
Anim-Addo added that “Facebook is a leading place for conversations around cultural moments, and through this campaign, we are not only celebrating individual success stories – we’re also showcasing how culture and social media together can drive meaningful connection and inspiration.”
By amplifying authentic voices and showcasing boundary-pushing artistry, Meta reinforces its role as a facilitator of cultural dialogue and a champion of African excellence, continuing to nurture and project Africa’s growing influence on the global stage.
