Onome Amuge
Moniepoint Microfinance Bank has unveiled a new brand campaign, Made for Your Progress, aimed at reinforcing its position as a trusted partner for Nigeria’s millions of small businesses and consumers, as it deepens its push into personal banking.
The campaign, launched recently, seeks to highlight the ambitions of what the bank calls Nigeria’s “doers” (Individuals and enterprises that drive the country’s largely informal economy). It also features Nigerian football star Victor Osimhen as its new brand ambassador, leveraging his rise from Lagos street football to record-breaking international transfers as a symbol of resilience and aspiration.
“Progress looks different for everyone, and we exist to support each unique journey.With this campaign, we are shining a light on the real people and small victories that make up the fabric of Nigeria’s growth story,” said Babatunde Olofin, managing director of Moniepoint MFB.
The move underscores the lender’s ambition to position itself as more than a transactional banking platform. In August 2023, Moniepoint launched a personal banking service designed to make payments and money management more accessible, complementing its existing infrastructure that serves more than 10 million businesses across Nigeria. Its offerings include a mobile app for transfers and bill payments, and a debit card accepted across ATMs, PoS terminals and online channels.
Osimhen, who this summer joined Turkish side Galatasaray for a record €75mn fee, said the partnership reflected shared values of ambition and perseverance. “My journey has always been about believing in progress, no matter the challenges. That is why I am proud to be associated with Moniepoint, a brand that truly supports people’s dreams and celebrates their wins, big or small,” he said.
The campaign will roll out across traditional and digital media, showcasing customer stories and emphasising Moniepoint’s pledge to deliver financial happiness by providing accessible, reliable and innovative services.
Moniepoint’s expansion comes as competition in Nigeria’s retail banking intensifies, with fintechs and microfinance institutions seeking to capture a growing customer base of digitally connected, brand-conscious young Nigerians.
