BY Business a.m.
MTN Cameroon, a subsidiary of the MTN Group, has announced the adoption of a new data analytics and AI platform to drive its digital transformation plans. The new solution unifies and correlates mobile operator and subscriber data into a single 360-degree view and enables real-time decisioning with LigaData’s Data Fabric and Flare products.
MTN Cameroon has now become the 13th MTN Operating Company to implement the innovative technology solution with the support of strategic data partner LigaData. The business looks to build on the success of its fellow OpCos, offering more advanced mobile money products, optimising network resources and enhancing customer experience.
LigaData’s strategic data partnership with MTN Group was established in 2018. The partnership has already seen great advancement in leveraging new technologies to support real-time decision-making, improve data quality, and provide AI capabilities at scale.
Reuben Opata, chief technology & information systems officer at MTN Cameroon, said accelerating MTN Cameroon’s Digital Transformation agenda is a top priority and leveraging Data is a critical part of that mission.
“Implementing our new data platform in partnership with LigaData will not only create business efficiencies but provide superior day-to-day experiences for our loyal customers,” Opata said.
Darya Nasr, chief revenue officer at LigaData, said the company was excited to work with MTN Cameroon’s digital transformation plans.
“MTN Cameroon has many exciting plans to introduce innovative digital services to its customers. We’re thrilled our products and services are assisting MTN Cameroon to utilize data and analytics even further to support their data-driven digital transformation ambitions,” Nasr said.
LigaData, a Silicon Valley company, specializes in managed data services and products for mobile operators to facilitate digital transformation, achieve data-driven outcomes, and optimize operator resources. Its services and software products are used by mobile operators around the world to extract greater value from their existing infrastructure, whether through improved analytics, decisioning or AI.
