MTN launches new advertising campaign solution for SMEs

By Chisom Nwatu

Leading telecom firm, MTN Nigeria has announced a new solution, MTN Thryve Ads, for Small and Medium Enterprises (SMEs) in Nigeria, to aid their social media marketing efforts.

With the launch of MTN Thryve Ads, SMEs can now efficiently run social media advertising campaigns. Thryve Ads is optimised to enable businesses successfully schedule and track Facebook and Instagram ad campaigns while taking advantage of seamless support throughout the ad campaign life cycle.

With plans from as low as N1,500 and 30-day validity, Thryve Ads is open to all MTN prepaid subscribers and business owners. MTN subscribers can also activate the service via the USSD channel by dialing *460*3*3#.

Speaking about this innovative solution, Lynda Saint-Nwafor, chief enterprise business officer at MTN Nigeria, said Social media has proven to be a useful marketing tool for SMEs as they focus on creating access to new markets leveraging digital channels.

“We, at MTN, recognise these SMEs as the backbone of our economy. Therefore, as part of our commitment to drive digital access, adoption and transformation across industry verticals, we are excited to be an enabler for SMEs to access new markets leveraging digital advertising inventories.

Whether they are early or late adopters of social media, the rich offering of MTN Thryve Ads helps SMEs drive their customer acquisition and retention strategies successfully and seamlessly,” Lynda said.