By Godfrey Ofurum, in Aba
Life Continental Lager Beer, a leading alcoholic brand among consumers in South-East Nigeria, has announced that the winner of its prestigious talent hunt show tagged Hi-Life Fest will smile home with N50 million worth of prizes in cash, recording deal and other mouth-watering prizes.
This edition of Hi-Life Fest, themed “Celebrating Life, Celebrating Culture”, commenced with call for entry from September 5 to close on September 25, 2022.
Also, contestants across the various audition centres in Enugu, Onitsha, Awka, and Owerri will produce magical moments to savour, as regional auditions will take place in these locations.
Thereafter, winners from these regional auditions will be taken to Enugu for a week of mentoring by some of the leading acts in the Nigerian music scene before the grand finale.
Life Continental Lager Beer has continued to demonstrate that it is indeed for progress. That is why its concept of TuruUgoLota is inspiring its consumers to progress in their socio-economic enterprise.
Consumers revel in Hi-Life Fest because it promotes the Igbo culture and gives upcoming musicians the platform to showcase their talents to the world and bring home the glory.
Aishat Anaekwe, brand manager, Life Continental Lager Beer, explained that the annual event is aimed at creating a platform to identify and harness highlife talents resident in South-East Nigeria.
“Life Continental Lager Beer has identified music as one of the avenues to promote the Igbo culture. Hence, Hi-Life Fest is designed to ensure that homegrown talents are given the needed motivation to progress in their musical journey,” Anaekwe said.
“For us, the aim is to showcase highlife music talents to the wider public so that they can develop their talents and become highlife music icons like Flavour N’abania and other legends,” she said.
She stated also that Hi-Life Fest has been one of the most beloved experiential platforms.
“This is one of the ways we connect with our consumers and celebrate our shared love for Hi-life music. After four editions which produced remarkably talented individuals, we have decided to take this competition a step further and showcase these talents to the whole of Nigeria,” she said.
Hi-Life Fest will be aired on ONtv from 9:30pm-12am and Soundcity TV from 7pm-12am for two weeks. Also, viewers can catch episodes of Hi-Life Fest on Sound City FM, Lagos, Abuja, PH, Enugu and Aba from 9pm-12am, running from September 22, to October 6, 2022.
Interested participants are enjoined to share a 60-second video clip of their performance on Instagram using the hashtag #HighLifeFest2022, #TuruUgoLota, and register to stand a chance of making it to the various audition centres in Enugu, Onitsha, Awka and Owerri.
